Blogging

Sports Blogging in 2021

Blogging can be a massively rewarding hobby or side business if you put in the effort. We all have passions in our lives, and blogging about your hobbies are great because you can stay focused and it doesn’t feel like work. In particular, sports can be a great focus for your blog because there is always nonstop news to keep up with and insight you can give to your audience. If you’re interested in starting your own sports blog in 2021, here are some great tips to keep in mind.

Focus on The Sports You Choose

While it may seem obvious, it is all too common to visit a blog centered around baseball, or boxing, and see articles regarding news from other sports. When you decide to focus on specific sports or athletes, the audience you build up will always expect to see this content. At certain periods of the year, especially during the offseason for your sport, it can be tempting to write about news happening in other sports. It’s normally better to maintain the focus of your blog and look for news and opinions in your own sport.

Cover the Essential Events

Of course, you always need to cover the biggest upcoming sporting events and provide in depth analysis. With the NFL playoffs wrapping up and the Super Bowl just around the corner, this would be the busiest time for football bloggers. The Kansas City Chiefs are the -162 favorites in the NFL betting odds, so naturally football fans want to know if their opponents, the Tampa Bay Buccaneers, have a chance in the matchup. Whether it’s the playoffs happening, or just a big matchup between two undefeated teams, make sure you check the schedule and don’t miss any important events your audience will want to know about.

Keep an eye out for Breaking News

As you become more connected in the sports world, you may very well be in a position where you are on the cusp of breaking news. This is very beneficial to your readers as you can bring them the latest trade announcements and injury reports before they see it somewhere else, driving more traffic to your blog.

Focus on Your Niche (Fantasy Sports, Sports Betting, Specific Teams)

While niches are not mandatory to succeed, they are recommended as they can give you a big advantage in the marketplace. As blogs and other forms of content are essentially a war for attention, focusing your scope can help your blog reach a target audience. If you decide to utilize a specific niche, make sure you stick to it.

Some great niches to consider for your sports blog are things like fantasy sports, sports betting, following the careers of certain players, net worth and contracts of players, the list goes on. As always, reflecting on where your own knowledge and passion lies will suit you best in the long run and help you stick out amongst the crowd.

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Look Ahead at Major Trends

While everyone is focusing on what’s happening right now, there is value in looking ahead. As sports continuously evolve, experts in these areas can use their knowledge and foresight to predict future trends based on current happenings. Mixed martial arts is a great example. As the sport is still very much in its infancy, there are always new techniques coming out that become highly utilized trends and tactics. In another example, many sports like American football are going through gradual changes to rules over time to make them safer. There are so many variables to consider, and writing well-researched opinions can make for great content.

Utilize Multiple Platforms (Build and Connect With Your Audience)

The current blogging space is centered around utilizing other platforms to build an audience and then direct them to your blog. Social media is massively popular in today’s world, and almost everyone uses Facebook, Twitter, Instagram, or similar platforms. A popular technique is to break your content into chunks and share them on these websites with a link they can follow to your main piece. These places are also ideal to share your quick thoughts and opinions. Understanding how social media works also gives you an advantage if you create the kinds of posts that will gain traction and get shared.

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