The Ultimate Guide to Email Marketing

The Ultimate Guide to Email Marketing1

Getting attention for your brand is no easy feat, but thanks to, it’s easier than ever.

SERPtheory is a community of SEO (search engine optimization) experts, content marketers, webmasters, and SEO professionals who want to collaborate, share insights, and expand their knowledge of SEO and digital marketing strategy. With years of experience in search engine optimization, SERPtheory explores the SEO techniques and machine learning that inform all of their SEO theories.

At SERPtheory, they believe investigating the theories and best practices of search that will help all of us in the SEO industry become smarter innovators. Whether you’re a beginner or expert, a blogger or copywriter, a small business or a large SEO company, we know our SEO education platform is for you, because we believe SEO belongs to all of us.

SERPtheory brings this expertise to the forefront with their clients, discussing:

  • SEO Insights
  • Next Level Practices
  • Content Strategy
  • Search Engine Theory
  • All Things SEO

The Ultimate Guide to Email Marketing1

To better understand the services that SERPTheory provides, we must understand the value of e-mail marketing and search engine optimization.

E-mail Marketing

E-mail marketing sends a commercial message out to potential and current customers to build loyalty, trust, and brand awareness. These email messages enhances a business’s relationship with their current and previous customers, while acquiring new ones. E-mail marketing is significantly cheaper and faster than traditional mail, and businesses and organizations that send a high volume of e-mail can gather information about consumer behavior.

Transactional e-mails

Transactional e-mails primarily help to facilitate, complete, or confirm a previously agreed upon transaction with a company or client. Transactional e-mails help to convey information, mainly because of a proven frequency for such e-mails to be opened by users, compared to say a newsletter. These messages are an opportunity to introduce or extend a relationship with customers.

Direct e-mails

Direct e-mail involves sending promotional messages like sales offers or a catalog. Companies usually collect a list of customer or prospect e-mail addresses to send such direct promotional messages to.

E-mail marketing carries the benefit of allowing companies to identify returns on investment, and measure the efficiency of their messages. E-mail marketing allows businesses to see feedback from users in real time, and to monitor how effective their campaign is in the scope of the marketplace.

Most of us check our e-mail several times a day and certainly have seen such messages pop up. It’s smart for a business to use people’s collective relationship with their inbox to their advantage.

Search Engine Optimization

SEO (Search Engine Optimization) is the practice of increasing both the quantity and quality of traffic to your website through organic search engine results.

Quality of traffic

Businesses can attract all the visitors in the world, but if they’re coming to your site because Google tells them, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.

Quantity of traffic

Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

Organic results

Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

The Ultimate Guide to Email Marketing2

SERPtheory helps their clients build naturally through:

  • Podcasts
  • Niche Forums
  • Blog Posts
  • SEO Knowledge & Advice
  • Collaborative Expertise

SERPtheory currently provides podcast on their website, giving insight on how to approach particular industries with a fresher take than most over companies. allows for potential customers to book a strategy session, giving some advice from industry experts on how to climb the rankings and get word about your business out there. Their goal at the end of the day remains the same as the goal of your business: getting the word out and keeping a company on top.

Deepak Rupnar
After working as digital marketing consultant for 4 years Deepak decided to leave and start his own Business. To know more about Deepak, find him on Facebook, LinkedIn now.

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