Looking for the right marketing strategy is no easy task for B2B business. To boost the traffic as well as sales, the B2B business always have to keep up with the trend. So in this post, we list the top 10 effective B2B marketing strategies. Now let’s find out.
SEO (Search Engine Optimization)
One of the best B2B marketing strategies is SEO (Search Engine Optimization). Any business needs to optimize the website for SEO to develop their brand. If you do SEO well, you can boost traffic and increase sales.
While social media, banner ads, and other marketing tools generate traffic for the website, the right SEO strategy is extremely important because:
- The truth that 57% of B2B marketers claim SEO generates more leads than any other marketing strategy.
- Continuing to grow to keep pace with the localization of search engines as well as mobile search engine optimization.
- Simplify the search behavior of customers who are interested in your products or services. SEO is an effective way to keep your brand value competitive in the market.
Nowadays, there are a variety of digital marketing tools and SEO tools to help you optimize your site and improve rankings. Besides free SEO tools, you should consider purchasing paid SEO tools to gain the best result. Luckily, you can minimize your cost when buying any SEO tools by using coupon codes on CouponXoo or CouponUpto. These websites have collaborations with many SEO companies in offering premium Seo Tools at the most reasonable price. Using coupons when doing marketing is a saving-cost solution.
Any business needs content to attract traffic to your website as well as boost sale. So content marketing is an essential marketing strategy for B2B business.
Content marketing is effective because:
- Attract potential customers through the sales funnel
- Increase brand identity, reliability, and desire
- Attract your target market with relevant information
- The fact that 9 out of 10 B2B buyers report online content has an impact on their buying decision.
- Content marketing strategy focus on creating and distributing information relevant to the needs of potential customers to attract the best people to buy your product or service.
Content marketing includes various formats such as infographics, websites, podcasts, videos, blogs, white papers, webinars, and ebooks.
Social media advertising focuses on providing customers with content that businesses are proud of and wants to share that information widely through social networks.
Social media like Facebook, Twitter, Instagram, YouTube, are great channels for your marketing strategy. Social media can drive the traffic to your website quickly, so you can boost your sales day by day. You should share interesting and useful information for customers through social media. More importantly, you don’t need to pay much for this strategy.
Besides, to apply social media marketing strategy effectively, you’d better take advantage of marketing automation tools. There are many automated marketing tools that help you send messages to thousands of customers quickly and easily via Facebook. For example, you can send notifications of upcoming promotions or new products.
Paid Media Advertising
Paid Media is the tool that businesses use to increase traffic on their website through paid advertising. One of the most important methods of this method is Pay-Per-Click (PPC).
Basically, a company often buys or “sponsors” a link that appears on search engines when customers actively search for a keyword related to the content the business advertises. With this form of advertising, every click on the ad, the business will have to pay for each click a certain fixed cost. The lower the amount of money per click, the more effective a business’s PPC is.
Co-branding & Affinity Marketing
Co-branding & Affinity marketing is a strategic marketing method in which at least 2 brands join together to promote and sell each product or service. Brand cooperation is strategic marketing wherein the success of one brand brings success to its partner brand, too.
Co-branding helps businesses win the trust of customers, increasing the value of products and services. Therefore, customers will be willing to pay more for the retail operations of the business. Brand cooperation can prevent the copying of products and services from other manufacturers.
Cause Marketing is a collaborative effort between a profitable organization and a nonprofit organization to promote each other and benefit from society and other charities. Cause marketing helps non-profits and worthwhile causes but it also helps brands differentiate and drive business.
In essence, “Cause Marketing” is not a form of non-profit marketing, but in fact, this strategy was created with the purpose of supporting business strategies to make a profit for the company.
The difference is that “Cause marketing” is not merely promoting a product to the people, but also raising funds, encouraging people’s participation in a specific issue. It could be about society, the environment, or any other problem.
Direct Selling is designed to help marketers grow and manage their businesses. In this marketing strategy, each individual salesperson often builds the face of the business directly with the customer by clearly explaining and selling the product through the guidance and introduction.
Nowadays, many businesses that sell business-2-business (B2B) use direct selling to target and sell to their end customers.
Earned Media and PR
Earned Media is expected to bring more results than paid advertising. Earned media can appear in many forms: social media, word of mouth, promotions mentioned on TV or Radio, newspaper articles, or editorial articles (PR).
Earned Media creates fans of the brand. Earned media can be viewed as a result of Paid media and Owned media. With Earned media, social networks and interactive content platforms are considered important channels. The content on Earned Media always attracts more attention and trust than content posted by the brand itself.
Internet marketing (online marketing) is one of the best B2B marketing strategies you shouldn’t miss. It is the activity of promoting products and services to customers through the internet.
Methods and techniques used for internet marketing include Email, social media, display advertising. Internet marketing is a saving-cost marketing strategy for B2B business.
With Word-of-Mouth Marketing (WOMM), you do not need to spend any money, everything comes from nature and has a strong impact on customers. WOMM is simply about creating a story for people to talk about you and facilitating that story to happen most easily.
Remember, Word-of-Mouth Marketing is only effective when your product/service is really good. Sometimes, WOMM happens when your product or service is too good, making them voluntarily become a “fan” and speak well about your business whenever they have the opportunity.
To sum up, the above are the top 10 most effective B2B marketing strategies you should try in 2020. Hopefully, you can choose the right marketing strategy fit with the circumstances and position of your B2B business. In addition, any marketing strategy depends heavily on how you implement them. So try to make the right planning to get success in the B2B market.