Video Tips Every Small Business Owner Should Know

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Social media video is a powerful tool for small business owners. It can be used to create engaging and informative content that helps you connect with your audience and grow your business. However, there are a few things you should know in order to make the most of social media videos. In this article, we will discuss some video tips that every small business owner should know. We’ll start by talking about the importance of using royalty-free music and sound effects (SFX) in your videos, as well as provide some info on the best royalty-free music sites for you to check out.

Why Is Video So Important For Social Media?

Video is one of the most engaging and visually stimulating forms of content on social media. Customers are more likely to watch a video than read a long block of text, and videos also have the potential to go viral, which can help increase your brand awareness and reach.

However, simply posting any old video to social media isn’t going to guarantee success. In order to truly make an impact, you need to create videos that are high-quality, informative, and entertaining. And one of the key elements of creating great social media videos is using the right music and sound effects.

Do I Need To Create a YouTube Channel For My Business?

Yes, we recommend creating a YouTube channel for your business. While you can post videos directly to social media platforms like Facebook and Instagram, having a dedicated YouTube channel gives you more control over your content and helps you build a following of loyal subscribers. Additionally, YouTube is the second-largest search engine in the world (after Google), so it’s a great way to have your videos seen by a wider audience.

How Can I Make My Videos More Engaging?

In addition to using the best royalty-free music tracks and sound effects, there are a few other things you can do to make your social media videos more engaging:

  • Use descriptive and keyword-rich titles: A title that accurately describes what your video is about and includes relevant keywords for SEO purposes will help you attract views from people who are actually interested in your content.
  • Use eye-catching thumbnail images: When people are scrolling through their social media feeds, they’re more likely to stop and watch a video if the thumbnail image looks interesting. Make sure your thumbnail images are high-quality and accurately represent the content of your videos.
  • Keep your videos short: Social media users have short attention spans, so it’s important to keep your videos under two minutes. If you have a lot of information to cover, consider breaking it up into a series of shorter videos.
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Isn’t There Free Music I Can Use?

You may be thinking, “Aren’t there free music tracks I can use for my videos?” The answer is yes, but you need to be careful. While there are some great sources for free stock music out there or sites that offer “free downloads,” not all of it is genuinely royalty-free, which means you could get into trouble if you use it without permission. Royalty-free music is music that you can use without having to pay royalties, and it’s a great option for social media videos because you don’t have to worry about getting permission from the artist or copyright holder.

In the next sections, we’ll discuss some of the ins and outs of music licensing, copyright, and how using downloads from a royalty-free music site can be your best bet.

Should I Be Concerned With Licensing And Copyright?

Yes, you should always be on the safe side. The last thing you need is a legal issue from a song you used as background music on one of your videos. However, the most valuable attribute that royalty-free sites have is that all of the proper licensing is handled for you, so you never need to worry about copyright infringement.

With these sites, your annual or monthly fee handles everything, and you have unlimited music downloads with tens of thousands of tracks as well as SFX. This is the best way to avoid any legal issues and have complete control over your video content.

Where Can I Find The Best Royalty-Free Music?

Fortunately for you, there are many royalty-free music sites for you to choose from. However, we would suggest going with a proven legitimate, reputable site like Soundstripe, Epidemic Sound, or Premium Beat. These websites offer high-quality, royalty-free tracks with the option to filter by genre, mood, artist, and more. And if you’re ever having trouble finding the perfect song for your video, their customer support teams are always happy to help.

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Once you’ve signed up, it’s easy to build yourself a good-size library of SFX and music tracks for you to use. Just be sure to keep everything organized so you can quickly find what you’re looking for when you need it.

Besides the advantage of new music uploaded every month, another great benefit these have is that once you’ve paid your fee, the licenses granted are yours forever. This means that you can use all of your downloads even after your subscription period ends, and that’s a big win!

How Can SFX Improve My Videos?

SFX are great for three main reasons: They can help set the tone of your video, cover up any unwanted noise in the background, or just as an audio cue to transition between a shot or a scene.

For example, let’s say you’re filming a cooking tutorial in your home kitchen. Even if you don’t have any kids or pets running around, there’s still a good chance that your dishwasher or fridge will kick on at some point during the filming. By adding in a sound effect of rain or thunder, you can help cover up that unwanted noise and make it seem like it’s a natural part of the video.

SFX can also be used to create a certain mood or feeling in your videos. If you’re trying to create a more serious or somber tone, then using SFX like wind or rain can help set that mood. On the other hand, if you’re wanting to add some energy and excitement to your video, then using something more upbeat can do the trick.

The Bottom Line

As a small business owner, using video to promote your brand is a great way to reach a wider audience and build loyalty among your customer base. And by following the tips in this article, you can create videos that are not only engaging but also legal and safe from any copyright infringement issues. Once your videos are gaining traction, you’ll find that they’re a great way to connect with your current and future customers. They’ll take notice and appreciate your attention to quality!

Hi, I'm Raj Hirvate and I am a Tech Blogger from India. I like to post about technology and product reviews to the readers of my blog. Apart from blogging i'm a big Anime fan I Love Watching Naruto, One piece and Death Note.

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