When the year has just started, we wrote a few articles about web development trends of 2018. The truth is, when you think about what is supposed to happen in the future (even just within the year), it’s always interesting to see how things shape up. Furthermore, as someone who works in a software development company, it’s my job to be aware of all these trends.
So I thought it would be fun to make a list of 2018 web programming trends that actually became the tendency and proved themselves to be worth all the lists and ratings.
These are 5 trends of web development that not only took shape but actually have grown tremendously during this half of a year.
Trend #1 – Accelerated Mobile Pages
As was shown by multiple reports, user attention span becomes shorter and shorter every year. A few years ago it was ten seconds, now it’s seven, who knows what’s going to be the next year? The one thing is clear though – waiting until the web page loads is not an option anymore.
Nevermind that waiting is annoying people but search engine algorithms don’t like it as well. Now that page loading speed is one of the main SEO ranking criteria, it’s evident that the fastest kill the slow.
Of course, with increased user demands for high speeds, developers figured out the latest web development technologies that helped face the challenge. Accelerated Mobile Pages load 3-4 times faster than the regular ones.
You have definitely seen such pages yourself. At the beginning of 2017, Adobe reported that AMP pages acquired 7 percent of all web traffic for top publishers in the United States. Such websites as HuffPost, BuzzFeed, TechCrunch use Accelerated Pages all the time – and they work.
Why are they faster than the regular pages?
Because the page is not refreshing right away which means, it takes way less time for the content to load. Considering user demands and SEO ranking requirements, it’s safe to say that the technology will definitely be a future of web development 2019.
Trend #2 – Chatbots
You’ve heard a lot about them to the point when it became annoying I get it. Chatbots suck so far and the fact that each web development technologies list features them sucks even more. However, there is one thing to be true: chatbots are not going anywhere, no matter whether we like them or not.
Why are we so sure of this?
First of all, with the development of AI technology, it’s evident that there is much more to chatbots than we currently see. As researchers predict, we will be able to talk with chatbots about our hobbies and lifestyles, and not just in a written form. Chatbots will become a great part of our lives.
Have you seen the Oscar-winning movie ‘Her’, about Samantha, a smart operating system? That’s just about how smart chatbots can become, not in 2019, that’s for sure, but sooner than we think. Just imagine what a value it could bring businesses in terms of understanding their customers.
Trend #3 – More push notifications
Push-notifications have already proven themselves to be useful. According to Localytics Data Team, 50% of users opt to push and find push messages useful. That means users voluntarily opt to receive information from a web app or a page. At our age of ad blockers, this seems beyond realistic – yet it is.
The best part about this trend is that it’s relatively easy to implement. An experienced web development team will make a solid push-notification system in a week (maybe even less). That’s a small time investment – and the results are definitely rewarding.
Just imagine what wonders could perform a push-notification powered by Artificial Intelligence. Mind-blowing.
Of course, if history is any indication, this trend will not last for long. It might be sad but it’s a truth. As any advertising innovation appears, we tend to overuse it, rubbing it in customers’ faces. However, for 2019 the trend still stands strong – and it might last for a long time if we use it with consideration.
Trend #4 – Browser Extensions
Yes, trends in web development are not just limited to IoT or AI. Extensions is a good way to solve customer’s need with software technologies while bringing profits to the company. Do you want an example? Grammarly, FireShot, Google Analytics URL Builder – you name it. These are all cases of successful extensions that solve a real challenge and bring a lot of profit to their creators.
The possibilities of extensions are endless. You can develop it as a separate product (that’s what already mentioned Grammarly did) or use it to improve user experience on your website. Google is a smart example of such approach. Basically, it’s not the main company’s product, just an add-on to what Google already has to offer.
No matter what is the purpose of your product, consider security. Most browsers, especially the most used ones – Chrome and Firefox, precisely check whether the extension is not malicious. Internet Explorer has limited support for add-ons – consider that while doing cross-browser testing.
Trend #5 – Virtual Reality
Same as AI or IOT, VR is really a buzzword. It has gotten so popular that it’s difficult for company owners to perceive it seriously – as one of the most popular web development technologies that can be applied to their website. VR seems an unrealistic concept, something that undoubtedly exists but it’s very far away.
That’s, however, not what numbers show. Venture Capital Alliance announced a $10 billion-worth Virtual and Augmented Reality projects. VR companies raise huge funds and receive unbelievable brand support, along with extensive media coverage.
Looks super-real. Just have to warn you: with no German knowledge the voice can seem creepy (or so it was for me since I could not grasp what the voice was telling). Yet the experience overall is definitely unforgettable.
We’ve come a long way from HTML 1.0 to virtual reality, and it’s great to see that as user demands grow—technologies that help businesses meet them are developed. From UX improvements that double as SEO boosters to chatbots and browser extensions that completely change the way users interact with the web—it’s clear that conventional web pages are not always the best option.
The innovation is here, why not bring it to the market? Surprise your customers – and the results will surprise you.