Today mobile is not only a source of communication but with the advent of technology, it has evolved a lot. It has evolved to that extent that it can perform almost all tasks of a laptop or a desktop PC. Even in some sectors like photography, it has surpassed laptops.
In the world of business, it plays a crucial role. Today almost every person carries a mobile that makes it much easier to reach them anytime.
What does it mean?
It means you can use this device for promoting your business.
Through Mobile Marketing.
What is mobile marketing?
Mobile marketing is a type of digital marketing that uses electronic media, in the form of text messages, graphics or voice messages to reach an audience quickly. This can be done through various techniques, among which the famous technique is push notifications in which Android push notifications and IOS push notifications are used to reach the audience.
Mobile marketing carries the power to increase your users and can take your business to every corner of the world in a cheap and effective way.
How it can help to Increase Users and Businesses
There are many ways that can help to increase your users and business using mobile marketing. Let us discuss the most effective among them in detail.
- Using Mobile Video marketing: Video marketing provides you a great platform to interact with the audience. These can fuel your business, as they help in increasing brand awareness, especially on social media. Moreover, they are crucial for building trust with customers.
Today consumers prefer to watch videos to learn about new products and services. Further statistics say that,
85% of U.S. internet users love to watch video content on their devices (Statista)
75% of total video viewing is done on mobiles (eMarketer)
Video ad spending is to go from $91 billion in 2018 to $103 billion by 2023 (Forrester)
- Using Push Notifications: According to Google, Push notifications are crucial marketing tools that can’t be ignored by marketers anymore. Push notifications are special messages that pop up on your customer’s device’s screen urging them to take immediate action. These are composed of text and media like GIF, image or video. They operated through the apps installed on the device. These can be Android push notifications or IOS push notifications depending upon the platform of the device.
The benefits of using push notifications can be further explained via statistics from e-goi which states that
Push notifications carry an opening rate of 90%
70% of users feel that push notifications are useful
40% of users interact with push notifications within an hour of receiving
52% look for information and offers in the push notifications that they have received
- Using Voice Search Optimization Mobile Marketing: Want to get an edge over your competitors? Voice search optimization is a tool that lets you achieve that edge. Typing a long text takes effort and time, so very few customers will go with this, as compared to the voice search option where voice is used instead of typing.
Don’t you remember your experience with Siri, Alexa, Amazon Echo, Google Home, Bigsby, etc.? Then why not use it in mobile marketing to increase the number of users and give a hike to your business?
According to ComScore, by 2020 50% of searches will be voice searches.
Conclusion: Mobile marketing has taken a long time to develop and now it almost reaches its maturity stage. The benefits of mobile marketing can’t be described in a single go, but top benefits can give you an idea of their importance in the world of business. Some of these are discussed here that will certainly help you with fetching more users to your platform and give your business a sharp boost.
Image Credits – Onlinemarketinginstitute.org