The lifeblood of a business
Marketing is the food that helps a business grow consistently. Marketing allows you to get new customers and clients while retaining the services of old ones. If you’re not doing any marketing at all, then you’re seriously missing out on some fantastic growth opportunities. If you are currently using marketing, then maybe this article will introduce you to some new marketing methods you haven’t even though of. Keep on reading to find out more!
How much should I be spending on marketing?
This is one of the most common questions businesses ask themselves when budgeting for the fiscal year. The most successful companies tend to spend around five to seven percent of their annual turnover on different kinds of marketing. Money isn’t usually dumped into one kind of marketing. The most successful businesses spread their marketing budgets into different marketing areas to achieve optimum results.
You don’t need to be Coca-Cola or Facebook to have a brand. A brand is how people know your products and services. That local corner shop or restaurant you visit has a brand in your mind, doesn’t it? This is how it works for customers and clients of your business too. You need to work towards building the best brand possible, one that makes you stand out from your competitors.
Why should people buy from you? Why should people trust your business? These are all questions you need to ask yourself when coming up with your marketing campaigns and strategies.
Online advertising isn’t the same as social media advertising, and so on. Online advertising includes using things like Google’s AdSense program, which allows you to get your website to the top of search engine results. You could make marketing videos and have Google put them at the start of YouTube videos. This is a form of video advertising, which has been growing in recent years due to it’s success. Millions of people watch YouTube every day. Think of all the people that could see your ad because of this audience base.
Social media advertising
In the modern world, this is currently one of the best advertising methods available. Facebook has an incredibly in-depth set of advertisement tools that you can use to tailor your ads to specific audiences of different age groups, interests, and so on. Due to Facebook’s large user base and complex ad algorithm, you’re almost guaranteed to increase traffic to your websites or online stores to increase your brand awareness.
Search engine optimization
Search engine optimization (SEO) has become a lucrative market in recent years. Getting your website to appear first in Google rankings without paying Google directly is a complex process but one which is worth it in the long run. Think of all the times you’ve looked up something on google and clicked on the first link. Imagine thousands of different people doing the same thing but for your business. Since SEO optimization is so complex, it is recommended that you hire an SEO expert to help you with this.
Now you’re marketing savvy!
We hope that this article helped to make you aware of all the new marketing methods the internet age has brought us. Businesses of all sizes should be taking advantage of these new techniques to drive business growth and increase your customer base. Look into Facebook and Google marketing, get an SEO expert in, and improve your brand image! We promise that in the long run, it will be worth all the effort and planning you’re going to have to put in. Go get em!