You are searching for some information on the internet in haste. You cannot afford to waste even a second while waiting for the website to download. The speed of the website matters a lot, particularly loading time. According to a report, a user decides within two seconds whether to stay on the website or not. Therefore, you only have a few seconds to make an impact on the user’s mind. It does not matter how beautiful and appealing your website design is, sluggish downloading will make users move on to the next website in the same segment.
If your WordPress site is slow and makes your users wait even for a few seconds, you are more likely to get negative effects. This will bring in more bounce rates, decreased conversions and low search rankings.
Fortunately, there are several things that you can apply to deal with these problems. WordPress is a platform that has a long list of options, which you can use to optimize your site to make it reliable and run faster. You do not need to be an expert to apply these simple methods.
Why it is necessary to have a fast website?
Things have changed considerably since the inception of the Internet. In the present scenario, users love to explore faster websites that is why your site is supposed to fulfill the expectations. Google has mentioned the necessity of a fast and well performing website in the web fundamentals.
The biggest problem is that the slow downloading websites will make users lose their patience and close the website. Most of the users do not have patience while surfing on the Internet and they expect your website to download within two seconds or even less. Approximately 40% of the users will leave a site if it is unable to download within three seconds. Delay of only one second will convert into a 7% reduction in conversions.
The above statics is to help you understand the importance of maintaining a fast website to give a unique surfing experience to your users. Speed is a crucial factor and Google loves fast websites. Google gives high ranking to fast downloading websites.
Reasons that can slow down your site
You are well aware of the negative consequences of a slow website. In order to deal with this situation, you need to understand the reasons that cause a site to slow down.
This is the first and the most important thing you need to do for your website. Your web host is the home of your site; a good host will ensure better speed and enhanced performance. So, it’s always better to choose a good and fastest wordpress hosting. It can cope with high traffic without compromising with the downloading time.
Update your plug-ins
You can easily mute the update notices, which you are getting on your devices, but you cannot take the importance of regular updates for granted. If you want your website to give a better performance, then update every aspect of your site as soon as you are notified to update.
Yes, some people are still not of being aware of excessive ads that can slow down their site. When we place Ads on our site, make sure there is no too many ads on a single page, which can also cause your users or readers irritation.