Regardless of the purpose or content of your website, when you want to generate traffic or attract a particular demographic, SEO or search engine optimisation is the way. Unless you have an address or a QR code to follow, the way people find what they are looking for is through search engines. Making sure your site ends up in those results is part of a process called SEO. It is the set of procedures and guidelines website builders use to improve your site’s findability. The better your understanding of SEO, the more likely your site will show up on the first page of those results.
- Drives Organic Traffic: Having traffic arrive at your site is what you want, but if you don’t have what the user is looking for, or, if things are hard to find on your site. Then the traffic that arrives is meaningless. You want people to see what they expected to find. If you are selling, you want the traffic to be people shopping for your product. Good SEO generates high-value traffic, making your site more successful.
- Builds Trust and Loyalty: Part of SEO is creating a site that provides a good user experience. That includes things such as support for multiple formats, good navigation, and intuitive links. When people find a site that works well, they will come back instead of trying somewhere else. Trust is also built when links deliver what they promise, and there is limited sales pressure and popups to interfere with the experience. Of course, you will need managed IT services from a leading provider, who have all the IT solutions.
- Builds Indexing: Search engines have a continual army of bots crawling the web, gathering information from web pages. The search engines then take this data and create indexes. The more positive signals a website has in its data, the higher the page will land on the page. Landing high on the search engine results page is what it is all about. Good SEO will make your site land higher, and therefore the performance of your site is improved. Here are some great tools from the UK government to aid with your online marketing.
There are many facets to SEO, like link building, social media integration, analytics, and advertising, to name a few. The more areas of SEO enhancement you employ, the better you will do. And outside of becoming famous through other means. SEO is the only way to improve your site’s performance. Building a website without optimising for the search engines is like writing a book without learning grammar. It will just be an exercise in frustration. The good news is, you can learn SEO, or you can hire experts to take you as far as you would like to go and they will drive traffic to your landing page, which should lead to more orders.