For those with an eye to what happens online, it will come as no surprise to find that the internet casino sector is booming. With ads continually popping up as we browse YouTube and social media platforms, most of us recognize that online gaming is a big business.
This anecdotal experience is supported by the statistics, which show that the industry is now worth an astonishing $134.9 billion – an increase of 10.9 percent in just one year. With this figure expected to continue growing unabated, one thing we can say for certain is that the sector is under no threat of losing ground.
But why has the industry experienced such exponential growth even as many other areas have stalled or failed? One answer lies in its willingness to try new things, with kingpins like LeoVegas, for example, continually adding new games and products, while ever eager to trial the latest technology and innovations too.
Invention and innovation
For anyone who’s played casino online, it will have quickly become evident that newness is the name of the game. Faced with a hugely competitive market, key figures like LeoVegas – the self-titled ‘King of Mobile Casino’ – are constantly working to stay one step ahead of their competitors, and they frequently use technology to help them do this.
What’s key for these companies is to keep their brand in the spotlight, despite offering the same type of online casino slots and card games as every one of their competitors. With only so much wriggle room with regards to rules and content, the most effective way for them to stand out from the crowd is to trial new mediums and formats – ideally, before their rivals do the same.
In the instant, there are two key areas that this innovation is focused on – in particular, within the online casino slots sector – and these are mobile gaming and augmented reality.
The rise of mobile gaming
As we mentioned above, big-name brands have been quick to seize on the popularity of mobile gaming, with LeoVegas – the ‘King of Mobile Casino’ – acting as a prime example. The reason for this is simple: we use our phones more now than ever before, and this extends to every area of our lives.
Indeed, statistics published by the Daily Mail indicate that the average internet user checks their phone more than 1,500 times a week, typically in search of entertainment that they can enjoy immediately and on the go.
This means that, for companies like LeoVegas, mobile casino online represents a highly lucrative business. Not only this, but their mobile compatibility can even affect a provider’s ranking in search engines, with Google giving the mobile versions of websites greater weight than their traditional counterparts when it comes to dictating position and the preferential treatment that comes with this.
With more consumers than ever before prioritizing mobile content over standard websites, the ability to access an online casino in Canada and India, the UK, America, and almost anywhere else you can think of from a smartphone, is now essential for any provider who wants to enjoy continued success.
Is this example one that other industries can learn from?