Best YouTube Content Ideas to Build Your Brand Identity

This platform has long earned a position as one of the most used. Modern business is slowly moving into online mode, and YouTube is also perfect for this. Even if you are just a beginner video maker, no problem. There are many ways to attract the audience to its content. As most aspiring YouTubers know, creating engaging content is key to building your presence online.

You can buy YouTube subs from from some services, which is great for your channel development, but people won’t stick around if your content isn’t good. However, it can be challenging for you to brainstorm ideas. What publications you should produce depends on what you’re selling and your branding, and we have several ideas you might want to consider.

Introductory Channel Trailer

YouTube has a channel trailer feature, the first video a newcomer sees when they visit your channel. Most channels have a trailer that gives the audience an idea of what the channel is about, either through clips or by explaining the channel’s purpose.

Your channel trailer for your brand should give the audience an idea of what your company is about. For example, you should introduce yourself, the company, your product, and the team behind it. Then, in the video, try to get your brand voice down and give the audience an idea of what content to expect once they hit the subscribe button.

With a channel trailer, keeping it short is ideal. Try to condense everything down to a minute or two if possible. Since it targets newcomers, you want to keep their attention and avoid being too wordy.

How-To Content

One idea that works well, no matter what your channel is about, is the how-to video, or a video tutorial. The how-to video explains how to perform a task in a visually engaging, easy-to-understand way.

Say your brand sells makeup. The ideal video content to make is makeup tutorials. A video on how to use tools to complete tasks is ideal if your brand sells tools.

With how-to content, try to imagine yourself as a complete newbie who needs someone to explain it to them like they’re five. A how-to video that assumes the audience knows everything already can fail unless the video is for an intermediate task. In that case, linking a viewer to beginner-friendly videos can be a good idea.

Vlogging

Vlogging helps humanize your brand, letting people see what you or others do in their daily lives. Vlogs can tie to your brand in some way as well. For example, if your brand sells hiking equipment, a hiking vlog could be perfect in this situation.

A great vlog manages to bring someone good at telling stories to engage a new audience. In addition, it needs to be well-paced, editing out any filler. Then, if you’re not the best public speaker, someone who is good at it can vlog for you.

Infographic Video

One way you can explain your product in a fun, engaging way is through an infographic video. Infographics use colorful illustrations to emphasize some intriguing facts to the viewer. Usually, these infographic videos have a narrator who can engage the audience further.

Present facts that will make a person want to try your product, and show facts that will make the viewer feel like they’ve learned something helpful. For example, if you’re selling mouthwash, you may have an infographic showing how many more germs your mouthwash kills than the competition.

Fact Video

People love to learn something, which is why having a video state some facts about a subject relating to your brand does so well. A fact video should have strong narration, intriguing videos, and good research is done on it.

One classic example is that if your brand sells cat products, having a cat fact video can rake in views. When making a fact video, you should also ensure that the facts aren’t too noticeable. Watch several fact videos about the subject you want to make a video about. What are some facts you can pull that no other video discusses? You don’t want your audience clicking away from the video because you’re saying something that’s common knowledge at this point.

Mythbusting Video

The opposite of a fact video, a myth-busting video takes bits of knowledge people think are true and debunks them. But, of course, everyone loves to know that what others think is true is not; thus, myth-busting videos always get clicks.

Going back to cats, one example of a myth is that cats like to drink cow’s milk. In reality, many cats are lactose intolerant. Once again, however, this fact is common knowledge at this point. Try to research more unique misconceptions people still believe and explain why they’re wrong. These are great for building traction, as you can find unique myths, bust them in the videos, and the more creative you get, the more viewers will come flocking to your other videos too!

Skit Video

Laughter is the best medicine, especially when trying to promote your product. But, with that said, not all skit videos are comedic. Instead, skit videos enable you to get an audience engaged with wit, exciting stories, and fantastic props. They’re also great for entertainment purposes too, since you can get creative, and add some fun jokes to it too.

The ideal skit depends on what your target audience finds funny and what you’re selling. Do it carefully if you are trying to promote your product in these skits. Promote so that your audience feels like they’re not being advertised to.

Challenge/Trend Video

Is there a current challenge going on? A new trend that people are doing? Getting aboard a fad can get some eyes on your brand, mainly if your target audience participates in those trends.

Be sure the trend is safe and legal. Also, you’ll want to hop onto the trend as soon as possible. On the current Internet, fads come and go, and many companies hop aboard the trend by the time it’s no longer cool for them to do so. Having someone aboard your team who is tapped into the online world can ensure you’re not late to any trends that come your way.

Review/Opinion Video

People love hearing someone’s opinion about a movie, TV show, or other topics. This fact applies further if you can integrate your brand into the video. For example, movie reviews can be an excellent tie-in if your business sells movie cameras.

With one of these videos, you want to be mindful that people have strong online opinions. For example, if you don’t like a movie everyone else likes, it can be risky to get your opinion out. On the other hand, contrary opinions do well on YouTube, so keep that in mind as well.

Behind-The-Scenes

People appreciate a peep behind the curtain. If your brand creates products, a behind-the-scenes video can involve you showing what’s inside the factory and how the product is made. If your brand is primarily video-based, you can show the crew who helps make the magic happen.

Behind-the-scenes videos should make the audience feel like they’ve learned something new. There’s a camera crew, but is there a unique camera technique, or an interesting fact about the crew, that the audience can learn? Making the video informative and fun is critical for your success.

FAQ Videos/Q&A

Any brand will have several commonly-asked questions, which is why an FAQ video is so good. You can answer any questions in an easy-to-digest manner and direct any people to the video who may be new to the business.

General Q&A videos also work well. These videos can answer audience questions related to the brand or the personal lives behind the brand. With Q&A videos, you can ask questions beforehand, sort through them, and choose the best questions you can answer. With that said, don’t shy away from more challenging questions. Showing your audience that you can answer the tough questions can earn you some respect.

Testimonial Videos

Testimonial videos can get people interested in your product by having customers or clients tell their positive experiences about your company. Most people look at reviews before they try a product, and testimonials can be a valuable tool to sway opinion.

With testimonial videos, try to use real customers or customer reviews. You want a person’s honest opinion, as using a prominent actor can deter some people from using your product. In addition, you can showcase some reviews your product has received on review sites.

Unboxing Videos

People love watching a product opened by a YouTuber, so why not do that for your products? Show your potential customers what to expect when they open your product.

An unboxing video should be shot well, be decently paced, and have a host who can entertain the audience. Watch some unboxing videos on YouTube for a good idea of how your unboxing video should be.

With an unboxing video, be sure to have good lighting and shoot it in a way that shows your audience every part of your product. Leave no questions unanswered during these videos.

Contest

One way to promote your brand? A contest. Host a contest, be it an art competition, video contest, or simply a lucky winner competition, and present the winner and runners-up in a video. A contest can be an excellent way to promote your brand and give the customers a way to contribute to your company.

Contests should be a rare thing. They work well for milestone celebrations, but doing them all the time can water down their impact. So instead, think of when the best occasion is to do a contest, then go for it.

Live Streaming

Streaming is becoming popular, especially on YouTube. With a stream, viewers can watch you in real time, and this can help you promote your brand even further.

There are many ways to stream. Some companies may play a video game and chat with their audience, giving their brand a casual, easygoing look. Others may stream a day in the office, combining it with the behind-the-scenes video concept.

One challenge of live streaming is keeping your audience entertained at all times. Unlike a prerecorded video, there’s no way to edit out any mistakes, so keep that in mind. In addition, you want to have proper streaming equipment. When you’re starting, you don’t need to invest a lot, but as your streams grow, you may want to evolve them over time.

Streaming videos can be combined with other video types as well. For example, people may want to see a live Q&A, a live contest decision, or like to see a live business tour.

Reaction Videos

People love watching others react to a funny video, a music video, or another video currently in the limelight. Reaction videos can, once again, show your lighter side. In addition, it’s possible to integrate the reactions with your brand. For example, if you sell cat toys, reacting to cat videos can be an excellent way to tie your product with your reaction video.

With reaction videos, be sure to be transformative in reacting to them. Showing the entire video and not adding much commentary can mean you’re breaking copyright, leading to a potential strike on your channel. Keep that in mind.

Collaboration Video

If you want to grow your brand, one great way to do so is to collaborate with another brand, an influencer, or someone with a significant presence. A good collaboration video helps both parties feel like they’ve grown.

With collaborations, you want to collab with someone who goes well with your brand but isn’t direct competition. For example, if you sell makeup, you may want to collab with a company that sells mirrors, as both can go hand in hand without being direct competition. With that said, sometimes people enjoy joining two rivals, so keep that in mind!

Final Thoughts

Finding a type of video, or several video types, that work well with your brand can be a great way to propel your business to the next level.

With that said, you must create content that engages your audience and provide a unique twist that other brands don’t have. It can take some brainstorming and a bit of trial and error, but once you’ve found a content niche that works for you, you can grow your brand and your presence as a YouTuber. Good luck!