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No matter how well-written, interesting or engaging your content might be, writing alone is unlikely to win you a large and loyal readership. Increasing the amount of traffic to your blog can seem like a real uphill battle. However, when you are looking to increase the amount of traffic to your blog, it is important that you don’t give up. While it might seem difficult initially to gain loyal readers, it is completely possible; all you need is to understand what techniques to use.
#1 Publish Regular Content Frequently
Studies have found that when it comes to a posting schedule, you should be both regular and frequent. Search engines like Google prioritize websites that are pushing out fresh content. This means that it is important that you try to publish a lot of regular content. When you are starting out, you should be looking to post at least two times a week.
When you are posting content frequently, it is important that you do not skimp on quality. Writing more should not come at the cost of the content of your publications.
#2 Get Active On Social Media
It is not enough to be posting on your blog alone; to win readers and boost your search engine ranking, you should be active on social media too. You should be looking to share each blog post on social media. You don’t need to engage on every social media channel; just focus on the platforms that are most commonly used by your target readership.
#3 Guest Post On Other Sites
Guest posting on other blog websites is another very effective method that can lead to an increase in traffic to your own blog. The reason why guest posting on other sites can be so effective is that it helps you to expand your reach to new relevant audiences. Not only does it help you to organically expand your reach, but it also boosts your search engine ranking, as linking back to your website from an authorities site helps with SEO.
#4 Optimize Your Website Design
As ScrumLaunch describes, optimizing your website design is another very valuable practice when it comes to boosting your search engine ranking. There is a wide range of different ways the design of your website can impact the possible reach of your blog. For example, if your site is not secure or the architecture cannot be read by a search engine’s bot, then it will not be able to promote you to high-ranking spots. On the front end, if readers are not able to navigate your site easily, they are likely to click off quickly, which reduces readerships and search engine ranking potential.
#5 Write Great Titles
The quality and style of your titles are hugely influential when it comes to increasing potential traffic to your business website. The reason why titles are so important is that they determine if a reader will click through to your site to read the article. Creating eye-catching, intriguing titles that don’t fall into the pitfalls of click-baiting can be vital when it comes to attracting new readers to your blog.