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In the current competitive scenario, no business can think of existing without a website to reach online audiences. However, designing a website for small businesses can be a challenge, especially if you do not know what to focus on or are very much new to the world of web design (if this is the case, you might even find it useful to explore tutorials that you can watch here to learn the very basics before you go any further). Here are a few handy tips to add more punch to your small business website design:
Ensure Consistency in Branding
You must appreciate that your website is marketing collateral you use to support your brand. As a result, you must ensure you use all the elements, like colors, logos, fonts, etc., consistently across your website with the same care you use in your offline marketing materials. Ensuring consistency can help to create a more cohesive and robust brand identity that can make your business more recognizable and unforgettable.
Make Mobile Users a Top Priority
More than ever before, it is important for small businesses to keep in mind mobile users when designing a website. Today, mobile users account for more than half of all internet traffic, with an increasing number of users looking for information on the go. You must make the website design responsive so all users can easily view the web pages irrespective of the screen size. In addition to a responsive design, you should design the website ground up to deliver a great user experience on mobile devices. It includes concepts like limiting the amount of text matter, using easy-to-read fonts, simple page layout, intuitive navigation, easily-clickable buttons, etc., says the head of Website Design Services of Pop Machine Agency of Wichita. Follow the map
Search Engine Optimization
With most online searches conducted on search engines like Google, you must optimize your website to make it achieve a Page 1 rank for target keywords. A superior ranking ensures more users click on the URL and visit your website when searching for products and services offered by businesses like yours. Important SEO techniques include the use of relevant keywords, original and informative content relevant to the target audience, high-quality backlinks, high-quality blog posts, a vibrant social media presence, etc. Crisp and informative Meta descriptions can help your URL get more clicks. According to Forbes, creating fresh content is important for ranking high in search engine results.
Make Web Pages Load Fast
With most people in a rush and multitasking on their mobile phones while on the move, few people have the patience to wait for web pages to load. If the pages take too long to load, most people abandon the website and visit another website that gives them the information they are looking for faster. A perfect example of this is a company like Desert Title Loans. They offer online title loans and recently updated their website to offer a faster browsing experience that led to more customers applying for a loan. A slow-loading website can potentially cost your business significantly in terms of valuable traffic and lost sales. The slow speed can also affect your search engine ranking negatively. You can make your website load faster by using optimized images, reducing the number of plugins, and using the fastest hosting provider you can afford.
Conclusion
Small businesses have to operate in an intensely competitive environment, which makes it imperative for them to score better than the rest in terms of online visibility, content quality, and overall superior user experience that will have users coming back again.