Around half a million websites run on Umbraco. This content management system (CMS) is touted as one of the most user-friendly platforms for content publishers online. Written in C# and built using Microsoft ASP.NET, it’s available as an open-source software under MIT Licensing. With over 200,000 active community members, platform users also get massive support.
Who Uses Umbraco?
Geographically speaking, among the top countries who use Umbraco are the United States, Great Britain, the Netherlands and Australia. Known for being flexible and highly customizable, the platform can be used for a wide variety of websites.
Umbraco can run simple brochure sites or form the CMS backbone of big Fortune 500 companies. It is also suitable for media companies because of its intuitive editing environment.
Why Use Umbraco for Business?
For a website to be successful, it needs a secure, user-friendly and scalable CMS. There are many platforms out there, and choosing the right one for your site can make or break your business. Here’s how Umbraco can help.
- It’s free
As mentioned, the core software is open source. So, it’s available for free. You may have to pay for additional features or the overall website design and development, but don’t let that bother you. With a massive community support base, you can find a developer or certified Umbraco websites development partner agency that will fit your budget.
- It’s neat and intuitive
Each website comes with a unique set of requirements. It’s important that your CMS can answer your site’s needs. Umbraco offers seamless workflow. You can easily create and edit content, and effortlessly integrate SEO and social media functions.
Since the platform is intricately linked to Microsoft infrastructure, it shares many familiar tools with other Microsoft applications. For instance, Umbraco allows you to create, edit, and publish your content using Microsoft Word. Imagine just how much time and effort you save from an otherwise steep learning curve.
And if you’re building campaign sites, you don’t have to build them from scratch every time you have a new campaign. With the Baselines feature, you can build new projects using existing ones as base infrastructure. So, you’re able to launch new sites and campaigns faster.
- It’s in the cloud
Umbraco is cloud-based. Unlike other CMS platforms, you don’t have to install it. You are less likely to experience bug issues, and updates are automatic. You don’t have to wait or pay for the latest version.
- It’s SEO-ready
Doing business online requires visibility. You need to make sure that your website can reach your target market. Having an effective search engine optimization (SEO) strategy will help you to do that. Getting on top of search results will definitely boost your business and overall online presence.
Umbraco sites are SEO-ready. You don’t have to start from scratch to get the most out of SEO. After you create your content and upload it, you can easily add search engine optimized titles and descriptions right within the page or content you are working on. From the moment your website is launched, it has a good chance of ranking higher in search results.
- It’s customizable
In a perfect world, you’d only need one tool or software to achieve all of your objectives. But that’s just a pipe dream. In reality, you need a stack of tools to accomplish your business goals. With Umbraco CMS you’re not limited to just one tool; you can seamlessly integrate third party applications to get the job done.
Go ahead and use it with different email and customer relationship management (CRM) platforms. Your options are not limited.
- It’s less prone to attacks
Umbraco is designed to be simple and flexible. There aren’t too many moving parts in it, so to speak. It has very few kinks that could be vulnerable to attacks.
In addition, while the popularity of Umbraco CMS continues to grow and more websites are using it, it still has not reached a level comparable to WordPress, which is said to power over 25% of all websites today.
- It’s backed by massive community support
If you’re new to Umbraco, you don’t have to learn the ropes all by yourself. The massive community support base built around this platform is there to help you fix bugs if you encounter them, and to help resolve any issue that comes up.
Conclusion
As a business, building and maintaining your website should not weigh you down. You likely already have many other things to contend with. Having a simple yet flexible CMS like Umbraco can help you reach your target audience, improve your online visibility and grow your business.