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Although PowerPoint has accompanied us from the Office to Zoom, video presentations quickly become the favored visual aid choice. Why? Because video presentations enable presenters to clearly and creatively share information with their audience.
Statistics also show that viewers absorb 95% of the message while watching the video. This is how videos work. Videos are also a vital force in boosting performance and productivity in businesses. But how does one go about creating an effective video presentation?
In this blog post, we’ll go over some expert tips for creating a compelling business presentation video and share some incredible video presentation ideas to help our business.
7 Expert Tips to Make an Effective Presentation Video for Business
#1 Keeping it Short & Precise
66% said they would prefer to learn about a product or service by watching a short video. Any video used as a presentation that lasts longer than 3 minutes can hurt the viewer’s experience. As a result, we must be concise and precise in our approach.
A thirty to sixty-second video is more than sufficient for an ideal presentation video.
#2 Setting Our Goals
It is critical to state our objectives at the outset of our presentation, and this explains to the audience why they need to listen to us and what they will gain. It will also help our audience remember key points from our business presentation, ensuring a productive Q&A session.
#3 Sharing a Story!
Stories have a much greater impact on people than statistics, intellectual points, or even quotations. Narrating a story to our audience creates an emotional connection with them, allowing our message to sink in. We can explain to our audience how we got to where we are and why we believe in our company. However, we must keep our story brief but interesting.
#4 Using Audio Narration
Describing our points in an engaging voice can help viewers understand the message more quickly. It may seem obvious, but the most crucial aspect of a video presentation is its audio quality.
To record the audio, we can use high-quality microphones. We must avoid background noise while recording, and we must also ensure that we speak confidently and adapt in terms of tone and pace.
#5 Using Appropriate Music
Music has a strong psychological impact on the audience and keeps them focused on the presentation. And using the right music at the right time can help us properly convey our message to the viewers. As a result, we should use upbeat music to immediately capture the audience’s attention and slow music to relax the brain and allow time to review the content peacefully.
#6 Using Proper Animations & Graphics
We can use high-quality animations and graphics to enhance the presentation video’s value. Adding them to our presentation helps the viewers understand the point we are attempting to convey through it.
#7 Concluding With a Meaning Note
The final note is our last chance to persuade our audience to accept our words. As a result, we must make it meaningful & punchy so that it hits them directly in their mind and convinces them why they should believe us.
Let us now move on to video presentation ideas for businesses to make them stand out.
6 Incredible Video Presentation Ideas to Boost Business
#1 Sales Video Presentation
In most businesses, generating sales is a challenging function. Previously, salespeople would call potential customers or hand out a brochure to sell their product; however, those were less persuasive than one might have hoped.
A sales video presentation is far more effective because it humanizes the experience, and customers can choose when and how they watch it. We can share testimonials, statistics, and quotes in our presentation video that demonstrate our product’s or business’s unique value and attract new clients.
#2 Product Demo Video Presentation
Product demo videos are an excellent way to entice new customers and lure them to return for more. It is also much faster and easier for a company’s sales team because they only have to record it once and then play it back for prospective customers in the future. We can easily convert product image to videos by adding them from our product catalog to an editor and bringing them to life with upbeat music and animations.
#3 Employee Onboarding Video Slideshow
Employees significantly impact a company’s success, which is why businesses are eager to hire only the best. Onboarding booklets, handbooks, and stacks of documents need to be more engaging to welcome them.
Creating slideshow with engaging visuals or using pre made video slideshow templates and audio can aid onboarding, particularly for remote workers, and it can pique the interest of our new employees in joining our team.
#4 Internal Company Training Video Presentation
Training is essential for both new and experienced employees. And, when compared to verbal presentations, training via video presentation is far more effective. We can share clear and consistent company information that is easier to watch and understand.
#5 Investor Pitch Video Presentation
Startup funding is becoming more widely available. However, as more funding becomes open, the number of competitors grows. And, because investors are extremely busy, a video presentation is unquestionably a more effective way to pitch our company. We can create a video presentation pitch instead of a folder full of text to attract prospective investors’ attention and help our company stand out from the crowd.
Wrapping Up!
A video presentation can help our company build long-term customer relationships and creatively promote its products. Although there may be a lot of work involved, from planning the video to recording it, the impact and outcomes are well worth it.