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When created correctly, internally produced videos can add considerable value to your organization.
Your team can use these videos to enhance employee onboarding, provide important training, and create a more connected work culture. The videos you produce for your teams can improve engagement between departments, align workers with the company mission, and even serve as a source of encouragement.
Video is more important than ever as a recruiting, training, and communication tool. As remote teams become more common, video is generally more effective when face-to-face engagement isn’t possible.
Additionally, videographer to create internal video production can be a budget-friendly option. However, some companies may not realize the savings initially due to high startup costs.
Is there a downside to producing your brand’s videos internally? Absolutely! If you don’t work efficiently, you will lose any potential savings. Worse, your final products will also suffer.
Take a Non-Linear Approach
You will create a significant amount of extra work for your production team if you shoot each video end to end. This approach puts you in the position of only being able to release one finished production at a time or delaying groups of finished videos until you have finished pre-production and post-production for each one.
Instead, find ways to group videos and take steps to complete production aspects for those videos together.
Imagine that you are creating safety training videos for various departments in your company. You plan to begin each video with a solemn introduction from the head of each department.
Rather than filming these introductions in separate places at separate times, arrange to have all the department heads available on one day and film all the intros together.
You can also apply this concept to filming stock footage, credits, and other elements. Encourage your production team members to communicate with one another to improve production timing and scheduling.
Invest in Talent
When you have an in-house video production team, you benefit from having people who understand your brand producing your video. There’s also a very good chance that your internal production team will cost you significantly less money than hiring a professional video production company.
With that being said, there is always a danger of focusing too intently on saving money. This impulse can backfire quickly.
You may not need a director and lighting crew with years of production experience to create great videos. However, you may regret going with a team with almost no technical production experience, especially if you have to pay to reshoot their productions. For this reason, it may be wise to find a talented Perth videographer or one in your area to oversee the whole process and ensure a high standard of quality.
Conduct a skills analysis of your video production team. If you identify gaps, you may need to contract certain tasks out or provide your staff with additional training.
Document and Standardize Processes
There are many things a seasoned video team will do that inexperienced teams don’t. That’s the value of experience, and it can save an amazing amount of time and money.
These learned lessons are only helpful if they stick. This “stickiness” is most likely to occur when processes are documented, analyzed, and improved. Eventually, your team should have documentation of the best practices that make the video content production process work more efficiently.
Set Clear Goals and Objectives
Video productions often take too long or simply go wrong because of a lack of focus. This lack is often the result of failing to set very detailed goals. Before starting any video production process, these questions need to be answered:
- Who is going to be the target audience?
- What should they learn or be able to achieve thanks to this video?
- What are the main points we are trying to communicate?
- How does the organization benefit from producing and sharing this video?
- What are the specific points you wish to cover in this video?
If you can provide articulate answers to these questions, your production process will be efficient and streamlined.
Also, don’t be surprised if, by answering these questions, you realize that a video you have planned turns into two or three videos. You may also realize that several video productions can be turned into one that is much more effective.
Invest in Technology Carefully
Undisciplined technology purchases, like high-end audio equipment you’ll use once a year, wastes money and doesn’t exactly help make video production run more efficiently. Conversely, refusing to invest in emerging technologies, like A.I. machine learning tools that can analyze video elements, can ultimately cost you money and time in the long run as well.
The right technology will more than pay for itself. Just take a measured approach to these decisions, and take into consideration the value of any new tech in relation to its cost over time.
Maximize Your Video Production Efficiency
Don’t sabotage the benefits of producing videos internally. Use these tips to streamline your production processes and improve your final videos.
