Contents
As a result of the digital revolution, businesses can now leverage different marketing methods to enhance their growth. It helps them reach their target audience efficiently without moving an inch. But you need to have in-depth knowledge about various marketing methods to advertise your products or services. Furthermore, you need to create results-driven strategies as per your audience’s needs and business niche. The same goes for the self-storage business, as it is one of those industries booming at the moment. But whenever an industry experiences unexpected growth, the competition also increases. Hence, it is crucial to level up your marketing game.
As a self-storage business owner, you need to identify the pain points of your target audience—people book self-storage facilities to keep their stuff safe. They usually pay an amount per month. So, you have to ensure that your self-storage unit is spacious and safe to store anything. It could be anything from documents to appliances, vehicles to furniture, so you have to prepare your facility accordingly. Let’s find out some of the fruitful marketing ideas that will help boost your self-storage business growth.
Build Online Presence
In the modern era, you need to have a solid online presence to increase brand awareness. Hence, you need to build a good business website for your self-storage company that should highlight prominent features of your facility.
For example, if self storage gate access systems are installed on your unit, you should mention it on your website. It will help you earn the credibility of your target audience by ensuring them that you can keep their stuff secure and safe.
A website is your company’s face that reflects its brand values. So, you should add every single piece of information that your potential customers need to know about you. For example, you should update the storage location information properly, so your customers do not have to worry about finding you. Also, your website has to be responsive to work smoothly on all devices. Ensure that it is loading fast and content is structured correctly. Focusing on the user experience while building a website is a must that will impact your web traffic and overall engagement positively.
Focus on SEO
SEO helps you optimize a website in search engines and improve its search engine visibility. Users mostly search online for local businesses or nearby companies while looking for products or services. So, you need your website to rank at the top spots of Google to increase engagement and leads that you can eventually turn into sales.
For better SEO results, you first need to do the proper keyword research to optimize your website accordingly. You can leverage any keyword research tool to find the relevant keywords as per your services. Then you need to improve the quality of your website content as it is the most critical part of SEO. As mentioned above, you can highlight the unique features of your self-storage facility that will set you apart from others. Also, Google prefers unique content, so it will fuel your SEO efforts and help you earn the desired spot in the SERPs.
Backlinking is another important aspect of SEO. When someone else’s website is linking back to your site, it makes a significant impact on your site’s SEO. Having high-quality backlinks helps you rank higher than your competitors. For link building, you should be able to exchange links with relevant websites as per your services that have better domain authority than your website.
Leverage Email Marketing
You may already have been capturing the email ids of people to quote them for your self-storage services. But you need to make the best out of this information, so consider it a marketing opportunity. If people have not contacted you again after requesting the quote, remind them by sending an email with an extra incentive offer.
Also, email is the best way to thank your customers for availing of your services and requesting them to give a review. It not only strengthens your bond with them but also improves the reputation of your self-storage company with positive reviews. Do not spam the inbox of your customers with a lot of emails.
Whenever you run an email marketing campaign, try to keep the content of your emails short and crisp and just stick to the main point. Ensure that your subject line is eye-catching to seal the deal for you.
Facebook Ads
Through Facebook, you can target a specific group of people. So, you do not have to waste your efforts to convey your marketing message to an irrelevant audience. By using Facebook ads correctly, you can target people interested in availing of self-storage services. For example, you can choose to show ads to people who have recently shifted to another house. It is one of the primary reasons why people buy self-storage services.
On the other hand, you can target newlywed couples or people going through a change in the relationship. They also need to hire self-storage units to move their stuff. So, this is how you can smartly play with Facebook ads to market your self-storage services.
Consider Marketing through Billboards
You cannot ignore the importance of standard marketing methods to promote your self-storage services. Billboards allow you to convey your message to a localized audience efficiently without much effort. You just need to have a budget to invest in OOH marketing.
Try to find the billboard closer to your self-storage unit, and you may also mention the direction to your location on it. Also, ensure that you place your ad on the billboard in areas where traffic is usually high. So, your ad will get maximum views, and your chances of getting more engagement and sales will increase.
Conclusion
Marketing has evolved big time in the current digital era. So as a self-storage business owner, you need to stay on top of the latest marketing methods to compete in today’s business landscape. From SEO to Facebook ads to email marketing, you cannot afford to skip anything as every marketing method has its own significance and impact. Firstly, you need to identify the issues of people who need a self-storage unit. It will help you create actionable marketing strategies accordingly to achieve your desired results.
