As many brand managers are beginning to realise the value of digital marketing, they see what a well-maintained website can mean for the ultimate success of a digital marketing strategy. They are also gaining a newfound appreciation for what an SEO partner in Bangkok can bring to the table.
Award-winning SEO agencies in Bangkok help their clients make the most of the “best practice” rules of Google to increase their ranking.
Rules of Google
For years SEO suffered from a bad and undeserved reputation. Long ago, there were “Black Hat” SEO practitioners who sullied the reputation of SEO. They did this by engaging in keyword stuffing, where high-ranking keywords were added to content so often as to make the content unreadable. They also provided hundreds of irrelevant and worthless links. And they performed other antics to try and cheat the practices that Google established to rank the websites on their browser.
Google established these rules to try and make the playing field as level as possible for all websites, while acknowledging that the internet was a competitive place and someone had to be at the top of the rankings. By clamping down hard on websites that were found to engage in “Black Hat” SEO practices by penalising them or banning them from the browser, Google was able to restore fair methods of increasing rankings while increasing the quality of the user experience.
Award-winning SEO agencies in Bangkok work with Google and their clients to provide the best experience for the users and the highest rankings for their clients.
What is the Purpose of SEO?
By partnering with an SEO agency in Bangkok, your brand’s website will always be focused on providing a responsive and efficient user experience. The SEO agency accomplishes this much in the same way that a pit crew maintains a racing car.
The racing car is designed to operate at a high level of performance. But to maintain that performance level, it needs to be tuned and repaired regularly. A website used daily for marketing, advertising and sales purposes is also operating at a high-performance level.
The internet is a relative and reactive place where a competitor’s ranking affects your ranking. Rankings can go up and down depending on the popularity of marketing activities and how closely the keywords employed by users match those of the content on your website. It’s like a race on a track where the lead position changes continuously.
SEO agencies in Bangkok are like the pit crew keeping your car in the race. They keep your website loading speed as fast as possible. They repair broken links. They create content that uses the most currently popular keywords for your type of products and services.
A Bangkok SEO agency can keep your website in the race to the front page of the rankings for your industry sector. This is why every brand active in online marketing needs to partner with an experienced SEO agency to ensure their site remains competitive.
To learn more about what an award-winning SEO agency in Bangkok can mean for your brand, contact Primal to set up a consultation.