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Visuals are a significant part of today’s world, which is dominated by ecommerce stores and digital ads. The demand for quality photography is even higher if you are in the fashion industry. You must use the best photography style to elevate your products and drive conversions.
Here is where flat lay photography comes into play. It is a simple technique but powerful and impactful. Let’s dive into why flat lay photography for clothing matters and how to nail it.
Why Flat Lay Photography Suits Clothing Brands
1. Consistency
Consistency is a huge part of success when running a business. Flat lay makes your products stand out across all platforms. You can maintain consistency across your online store, social media brand pages, and marketing materials. With this, customers can recognize your brand instantly.
2. Less Distraction — More Highlights
Flat lay photography for clothing focuses solely on the product. Using models is quite common in fashion photography. However, models can steal the spotlight from the main item of clothing you are advertising.
3. Dynamic Storytelling
The art of storytelling is what adds life to photography. Flat lay shots allow you to pair your clothing with matching props. For example, you can set up your brand’s pair of pants next to a watch and a pair of loafer shoes.
4. Cost-Effective and Affordable
Fashion and clothing photography can be expensive, especially if you hire models or use mannequins. However, with flat lay photography clothing, you don’t need models or mannequins. You can take many photographs using minimal gear and props.
How to Create Stunning Flat Lay Photos
1. Pick the Right Background for Flat Lay Photography for Clothing
The background you choose will set the scene. Remember that you are looking for uniformity and consistency across all your shots. Neutral colors are the best as they help you keep focus on the clothing.
2. High-Quality Lighting
You will never go wrong with natural lighting. The only caution you need to take is to avoid direct sunlight as it creates harsh shadows. If natural lighting isn’t an option, you can make do with getting a pair of softbox lights.
3. Get Creative
How you arrange your clothes matters. You have to style your shots with intent and purpose. Think about ideas and arrange your items in a creative way. A cup of coffee or a pen can add context when photographing official wear.
4. Optimize the Flat Lay Clothing Photography Setup
A smartphone with a quality camera will work well if you get the lighting and flat lay clothing photography setup correct. Use a tripod to ensure the shots are stable and there is consistency in your angles.
Once you have taken the shots, edit like a pro. Crop unwanted sections and adjust brightness and contrast settings to make the colors pop out more.
Final Takeaway
Flat lay photography for clothing can be the secret to unlocking your brand and attracting new customers.
It can take months or even years for you to master flat lay photography for clothing. However, the tips shared in this guide offer a perfect starting template whether you are a fashion blogger or own a clothes store.