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Whether you own a business or are marketing for one, SEO is integral to your success. Sure, you can ignore it and hope for the best, but if you want to grow strategically, you must follow SEO requirements.
However, staying up with the ever-evolving SEO changes takes substantial time, which is why many businesses hire professional SEO link-building services to do the heavy lifting for them.
But if you’re considering diving deeper into this part of your business growth but haven’t done so yet, or you’ve been trying unsuccessfully, what’s keeping you from moving forward? Chances are, you’ve fallen for one of these 5 myths that could hold you back from SEO success for no reason.
1. Myth: You Need Content, Content, Content
Fact: Yes, content is integral to proving to Google’s algorithm that you’re an expert in your industry. The myth that the more content you have, the better, though, could be causing your website to tank. Rather than focusing on adding more and more blogs that aren’t written well or relevant to your field, switch your strategy to include thoroughly written pieces of original content that are important to your target audience.
2. Myth: The More Links, the Better
Fact: As with content, your links need to be healthy and relevant. Be cautious about posting to potentially scammy or skeptical sites. Once you link to an outside source, include a system to follow up with that website in the future and ensure that a) the link isn’t broken and b) you still want to be connected to the content and intent of the website’s creators.
3. Myth: Expired Domains Are Useless
Fact: Expired domains aren’t always useless.
So, what happens when you have the opportunity to buy an expired domain? Well, if you listen to the myths, you’re purchasing damaged goods. The reality is that investing in an expired domain has some potential benefits.
For instance, the SEO data left behind by the previous owner stays on your dashboard, which helps you to get a leg up on the keywords and phrases that bring traffic to your suite. If your purchase had high-ranking authority, that market recognition is now yours. Buying an expired domain is something to research before you decide to say yes or no.
4. Myth: Word Count Matters
Fact: Word count isn’t used in Google’s ranking algorithm. It’s important to have enough words in your content to show knowledge and authority, but the reality is that you shouldn’t focus on adding copious amounts of filler words just to meet a pre-determined word count. Content, correct mechanics and spelling, and relevance matter more than the number of words on a page.
5. Myth: You Should Never Delete Content
Fact: When your content is outdated, irrelevant, or simply low-quality, you should get rid of it and replace it with something more relevant and of higher quality. Deleting pages that bring your SEO optimization ratings down can only help, especially if you’re replacing them with more updated and informative information.