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Your reputation is everything. Whether it’s your personal brand or that of your company, knowing that when someone Googles your company’s name, positive things will show up is essential. But it takes just one bit of bad press to create drastic problems for many.
Status Labs reports that in 2020, 87% of consumers read reviews before making any decision to work with a company or a potential business professional. Because of how often people search for information before they buy, negative reviews can have a substantial adverse impact. That’s where search engine optimization comes into play.
How To Use SEO Tactics to Enhance Your Online Reputation
Online reputation management is a core component of fixing what’s bad out there so that all of the good your company does and offers stands out. Consider these helpful SEO tactics Status Labs uses to support client needs.
Link Building
Building links can help improve inbound traffic, giving your website a boost, which ultimately translates value to Google. When Google finds links to your site on other, highly valued sites, it uses that link to find out what’s on your website that’s valuable to searchers. It’s beneficial to have a solid linking plan that gets your link on other sites.
At the same time, you need to build a healthy internal linking process. This helps bots move through your site with ease, ranking your company as it does.
Content
Content is one of the most valuable SEO components, no matter if you’re working on improving your reputation or not. Google likes fresh content and positions that are above older information. By optimizing your content with the right keyword planning, it’s possible to develop better traffic to the right information out there. Ultimately, you want Google to value your new content over any negative reviews or data out there.
Fix Negative Search Results
You can’t just take down reviews that don’t align with authenticity or showcase a mistake. However, you can get them off the first page of Google’s reviews with some work. Though it takes a bit of expertise to build up healthy, positive reviews, doing so consistently in a way that doesn’t interfere with any of Google’s policies and practices can help alleviate your issues. Ultimately, the goal is to work through those reviews to push them as far out of sight as possible.
Claim Your Business Profiles and Build Them Out
Numerous websites have a profile for your company, even if you’ve never listed or used them before. Here’s the secret: As a business owner, you have to go into those systems and claim the business listing as your own. That way, you gain access to the reviews.
That doesn’t mean you can remove reviews or change them. However, you can interact with them and, ultimately, respond to bad feedback in a positive way, turning that bad review into a tool for good for your company.
Build Your Social Media Presence
People want to get to know companies and services. Social media is an excellent way to build your reputation, and doing that can help to push back any negative reviews about your company in the process. That includes posting engaging content that people want to interact with and tools that help them to get to know you.
Companies like Status Labs can help. There are situations where very negative press gets out, and you may feel it’s impossible to overcome it, but that’s rarely the case. Professional services can help you launch campaigns to improve your positive visibility in the eyes of your potential clients and customers.