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Regardless of the size of your eCommerce business, expanding to new marketplaces is almost always a good idea. Different customers are loyal to different platforms, so if you’re only selling on one, you’ll end up limiting your opportunities for growth.
But how do you set up multiple stores without the nightmare of manually syncing your stock across them both? The last thing you want is to end up overselling and having to refund customers, or completely losing track of your inventory, so you’re just blindly accepting sales and hoping you have the goods to ship.
The simple solution is to use an automated tool that syncs your inventory in the background. Here’s how it works.
How Do Ecommerce Store Syncing Tools Work?
Let’s start by understanding exactly how syncing tools work.
You have a couple of different options here: tools that sync inventory across stores on the same marketplace, like Shopify or WooCommerce, and tools that sync across different platforms like Amazon, eBay, Shopify, and Etsy.
Tools like Syncio let you tap into new audiences by creating stores with different branding on the same platform, then syncing your stock across them all. But you may want to go a step further and expand into a completely different marketplace, depending on your goals.
Not all syncing tools are equal in what they offer, but the best ones will make real-time inventory updates and consolidate customer orders across the board.
3 Benefits of Inventory Syncing Tools For Multi-Marketplace Stores
Here are three of the biggest benefits of inventory syncing tools for managing your stock across multiple stores, either within the same marketplace or on different platforms.
You’ll Keep Your Inventory Accurate in Real Time
The biggest benefit of using an automated syncing tool is that it’ll prevent you from selling the same item twice, so you can confidently sell across multiple platforms without worrying about the repercussions of delayed stock updates.
Less Manual Work and Human Error
Manually updating your inventories across multiple stores is a full-time job, especially as you start to scale. But when you’re using a syncing tool, you’ll no longer have to do these updates yourself, saving your time and lowering the chance of typos and other issues caused by human error.
You’ll Improve Customer Satisfaction
There’s no job less enjoyable than having to message your customers and tell them that their order is cancelled due to a stock issue. With an automated stock-syncing tool, you’ll never have to cancel an order due to inaccurate inventory again, which means happier customers and better business for you.
How to Choose the Right Syncing Tool for Your Business
Since not all syncing tools work the same or offer the same benefits, you’ll want to carefully select the tool that works for you.
When you’re comparing tools, make sure to check that those you’re interested in are compatible with your selling platform(s). Ideally, use a few tools (most offer free trials for this purpose) to see how easy they are to use and how well they work for your setup.
