If you are involved with digital marketing in any way you have undoubtedly heard the term SEO, which means “search engine optimization”, bandied about. You may think of it in its simplest form- short, informative, and sometimes entertaining articles written to feature linked keywords that are peppered throughout the text. These clever blogs are a proven method for increasing a website’s online traffic by boosting its visibility in search results, but there is still more that SEO can do for you.
This is where technical SEO comes in, a way to improve your entire website from top to bottom that will make sure that search engines can find it faster and more reliably. These methods can include maximising the way in which your site’s content is stored in order to help the search engine better understand what ranking it should be attributed with, speeding up user access from mobile devices, and improving the overall user experience. If you want to ensure that your website is really giving you all it can, then we recommend engaging the services of a professional technical SEO agency that will be guaranteed to utilize their expert knowledge and techniques to push your site to the top of those search pages!
Implementing top quality technical SEO is essential to your site’s overall performance along with maintaining its mobile-friendliness and fast load speeds. It’s critical to note that if your site’s pages can’t be easily accessed by search engines it won’t be listed in the search results, even if your content is otherwise excellent! Your site will miss out on an enormous amount of potential traffic, and that translates directly to lost profits and exposure.
The cutting edge techniques used by technical SEO focus on high speed. If your pages are loading too slowly you can bet that impatient users will simply click away, disconnecting from your site and seeking their desires elsewhere! If your site’s diagnostics are revealing those kinds of visitor behaviours it’s a blaring alarm that something is awry, and that visitors aren’t enjoying a positive experience on your website! The worst thing is, the search engines will also be aware of the problem and will accordingly downgrade your site’s rating.
In order to optimize your site’s technical SEO you must design and implement an effective site architecture. Site architecture refers to how the pages are linked together. This map of your site must be carefully planned to help the web crawlers do their diagnostic work so the search engines will be able to find your site quickly without any trouble.
One great tip is to ensure that every page maintains a link back to your homepage. Sometimes when you are building your site a page might go overlooked and not receive any internal links that lead to it, making it an “orphan page”that is difficult, or even impossible for the crawler to locate! It’s important to always run your website through a stringent set of diagnostics before you publish it online so it isn’t containing any errors that will damage its search engine standing!
Having good Technical SEO is crucial for success in the digital marketplace, so make sure yours is performing its best for you!
