Tips To Choose The Perfect Domain For Beginners

Creating a perfect domain name on platforms fighting amongst themselves to capture the market, for instance, GoDaddy vs. siteground is challenging as each one offers hard to ignore features. Therefore, it is natural for beginners not to be aware of all the technicalities required to build a good domain name.

There are certain vital factors that beginners like you should know to build a domain name that will suit your business needs and agree with the terms and conditions. For that, we have prepared a list of eight such factors or tips that you must remember while drafting your domain name ideally at once.

8 Helpful Tips For Beginners To Choose The Perfect Domain

1.) Make it sound like a brand:

The domain name you choose will be the face of your company on the internet by way of URL. Hence, it should sound like a brand to the users. And, to make it brandable, your domain name should be simple, novel, and memorable.

Making the domain sound unnatural or complicated with numbers, hyphens, or anything similar will make it confusing and difficult for the users to remember it. For example, “Gucci.com” is a domain name beyond sub-standard options, like “Gucci-luxuryfashion.com.”

2.) Easy to pronounce:

Though there are fewer chances for users to pronounce your domain name, pronounceability is still required. The reason behind making the domain name pronounceable is to meet a concept called processing fluency. This concept means the ease with which human brains can process any information. Any name that does not make a person think too hard before speaking is considered easiest to remember and stimulates positive associations.

For instance, if someone asks you to pronounce your domain name over the phone, you cannot struggle to spell your domain name. It should be such that you or anyone else can speak out fluently. Several negative impacts of creating a hard-to-figure domain name, such as people giving it up searching incorrect websites, result in potential traffic loss. Remember that things kept straightforward are easy to remember.

3.) Make it short & simple, but not too short:

As discussed in point number one above, the best way to make your domain name simple, natural, and memorable is by keeping it short to the context. But, short does not mean you can use unnecessary jargon abbreviations in your domain name because it might be more challenging for users to remember the characters and pronounce them correctly.

The critical part here is to strike a balance. Using acronyms instead of the whole word may lead to confusion if your brand or product is not referred to by initials. For example, suppose you have a company named Do It Yourself, an acronym for DIY. Here, your brand and services are referred to as DIY by the users. So, you can use the acronym DIY in your domain name, which would look like “DIY.com.”

4.) Choose “.com” as the extension:

It’s a trending fashion to use unique extensions, such as “.pro” or “.me.” But, using the traditional “.com” is still the most preferred and easy to remember extension of domain users. The “.com” extension is used in about 3/4th of all the websites.

If you’re finding it difficult to get a “.com” extension, you can go for other similar and commonly used extensions, like “.net,” “.org,” or “.co.” In the future, when “.com will be available, you can plan to replace your extension. However, if a big brand owns your preferred “.com” and you’re a passive income earner, it will be impossible for you to get it for yourself unless you earn more than that brand to pay him a hefty amount.

In case you plan not to operate outside the county you’re currently working in, you can go for country-specific extensions, such as “.in” for India, “.de” for Germany, or “.nl” for the Netherlands.

5.) Keep away from trademark infringement and subsequent confusion:

A perfect domain name is that which is distinguishable. Your domain name should not easily be confused with other brands or websites to avoid lawsuits for breaching trademark laws. If your domain name is found to infringe on a trademark, you can be sued by those who own the trademark and forced to surrender your domain name.

Before registering the domain name you’ve chosen, it is safe to check whether it violates any trademarks or not. Like people, search engines can also confuse your name with similar brands or websites, which could result in search engine results on your domain name getting populated with irrelevant links.

6.) Make it natural & intuitive:

A perfect domain name is that which speaks about your business. For example, “Sarazari.com” clearly says that you own a company dealing in zari cloth material. Such ideal domain names give users a clear idea about what they would see on your website and whether visiting the website will be helpful for them or not. Intuitive and natural domain names are also easy to remember for people.

7.) Sensibly input the keywords:

Using keywords in your domain name is good but should not wholly depend on matching exact phrases. Google has now spammed this tactic, which has made matching exact keywords a non-ranking factor for websites. For example, you will yourself go for “Adidasatheleisurewear.com” instead of “Buyatheleisurewear.com.” We recommend stopping using generic phrases or keywords exclusively as they are hard to remember and also lack the same SEO benefits as earlier.

8.) Add or modify the domain if needed:

It may happen that you have explained all the above-illustrated tips but still end up with an unavailable domain name. And, if the particular name is dear to you and you want to use that only, you can modify it and make it distinctive for registration. You can add a prefix, like a, an, the, or a suffix to make your desirable domain name look unique. You can apply point number four here and use another extension.

A Closing Tip

I hope that the above right tips will be handy to you in zoning out a domain name that is available, special, and effective. The above tips are a comprehensive guide to help you choose the perfect domain name. Mix and match the tips, and you will get what you dream of.

Author Bio
Mashum Mollah is a tech entrepreneur by profession and passionate blogger by heart. He is on a mission to help small businesses grow online. He shares his journey, insights, and experiences at OnlineNewsBuzz  & Dream Land Estate, Finance Team. If you are an entrepreneur, digital marketing professional, or simply an info-holic, then this blog is for you.