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Within a few years, video streaming apps have become quite popular. As people’s viewing habits have changed, it resulted in increased demand for video streaming apps. With the plethora of movies, shows, and TV episodes, the video streaming app has increased viewer’s share of expectations for better content & great viewing experience.
As per Forbes, with 231 million subscribers, Netflix dominates the market of video streaming app services. The success of Netflix has also inspired a lot of businesses to take the guidance of vetted Video Streaming App Development Company & launch their streaming app. However, Video streaming app development also faces several challenges that can affect the success of your app. Through the below write-up, we will share those challenges and tell you the solution to fix them.
Key Challenges of Video Streaming App Development
As the demand for video streaming apps increases, the challenges also increase with it. If you are planning to launch your video streaming app implementing entertainment app development services will help you rise over these challenges and provide a seamless experience to your user.
1. Content Acquisition
The first and foremost challenge we have is ‘’content acquisition’’. In the vast sea of streaming apps, users will always choose such app that is filled with content. So, it Is necessary to collaborate with companies to bring TV shows, Films, and content. But, here comes the problem content acquisition is a costly and tough task.
Solution:
To make your streaming platform stand out with so much viewing content, It is necessary to develop a strategy, identify your target audience & their interests. So, that, you can bring content on the platform that is relevant to their choices.
Secondly, you should develop strategic collaboration, license settlement, & partner with outside content teams to deliver original & third-party content for your users. Simply put, adopt a refined approach that covers necessary aspects. This way you can save from wastage of money & acquire loads of content for your user.
2. Monetization & Revenue Generation
Why did any business launch an app? To increase their customer base & make millions. There are lots of monetization models available that generate revenue for any app, the same goes for video streaming apps.
Revenue acts as a fuel, without it, you will not be able to deliver content, endure your operations & scale your business. However, finding the right revenue generation strategy for your business can be a challenging task.
Solution:
By taking the help of developers you can utilize anti-ad-blockers. Also, plan for your revenue generation beforehand. You can opt for some of the popular ways through which other apps are making money and making money from different models.
- Subscription fees- you can charge subscription fees from your users to access content on the platform. Such as Netflix. This will provide a fixed and expected income for your app.
- Collaboration with brands- To increase your user base and make money at the same time. You can collaborate with other brands to join in for sponsored content & brand campaigns.
- Advertising- Ads are also a great revenue-generating model for your video streaming app which is opted by other apps such as Disney Plus. You can collaborate with third parties to show their service through ads to attract more users.
3. Scalability & Infrastructure Management
One of the key challenges that video streaming apps face the most is “Scalability”. As your app downloads increase, more and more users will connect to the app to watch their favorite shows or movies. You need to ensure that your app can handle a huge volume of traffic without lagging.
Solution:
You can decide how you want to host your content; you can take the help of cloud technology that provides great scalability. Also, a Content delivery network can be a great solution to scalability issues. With the recent advancement in CDN, it can put your content in different places delivering better coverage to your end users. Implementing entertainment app development services of a reliable company can help with scalability issues without compromising quality.
4. Streaming Issue
Streaming issues can put your users in a bad mood and lead to leaving your app. These issues can come in different forms such as poor bandwidth, buffering, or other issues. This can lead to users leaving your app.
Solution:
If you wish to keep your user engaged with your app, make sure your internet connection is in good form. Secondly, you can utilize a bitrate streaming service that automatically connects to a secure internet connection and adjusts video quality in case of any fallout. Despite any device or internet speed, your user will still not have a problem with video streaming.
5. Security
Security is one of the major challenges in the video streaming industry. OTT apps collect a lot of sensitive data and payment information which makes them a target of resourceful thieves. Apart from that, features like live streaming on your app can also lead to unauthorized access to your application that might allow hackers to steal your data and contaminate your device.
Solution:
In order to solve this, Video streaming app giants like Netflix use Digital rights management to battle content piracy. You can use the same tactics to safeguard your content on your app. Also, make sure to make available the enclosed code on safe and registered domains. Utilizing CMS to track and prevent technological glitches is also a viable solution. You can secure passwords and restrict unnecessary IP access too.
Conclusion
Streaming application has seen huge growth after the pandemic. Currently, they are in high demand. The market has seen so many streaming apps come and go, but only those apps survive who have delivered exceptional video streaming quality with a lot of viewing content.
If you have decided to build a video streaming app, it is necessary to take into consideration these tech challenges and get it right in time. We suggest you hire mobile app developers who use state-of-the-art technologies and have competence in delivering video streaming apps. Provide your user with hassle-free streaming & superior content and become a never-seen-before brand.
