SEO is the art of bringing visitors to your website who are the most likely to respond to what your business or brand has to offer. When people type in search terms, such as “best free VPN” or “strongest coffee,” they are looking for answers to specific questions or a product that will solve a problem or fulfill a need.
Generating the right keywords often involves getting in the headspace of prospective customers or visitors to a site. Learning about search terms that have worked in the past provides valuable clues.
This is where SEO research comes in. It may not seem immediately obvious from reading webpages what part of the text contains keywords or how well they are working. This can be discovered through in-depth analysis. Retrieving these texts and analyzing them is an essential part of SEO research. This is where VPNs and web proxies can come in handy.
What Is a VPN?
A VPN or a Virtual Private Network creates an intermediary between the user and the internet. The user’s IP is not visible to the website, and all data is encrypted and travels through a virtual tunnel. This provides extra security as well as anonymity.
VPNs have revolutionized business operations in every area from market research, product development, and managing remote employees. A VPN can connect employees to a shared, secure network to prevent sensitive data from being retrieved by third parties. Business VPNs facilitate connection to these shared networks.
Businesses also use VPNs to heighten security. When employees are working remotely, they may use a public network, which can compromise data privacy. To prevent third parties from intercepting data, businesses may require employees to log into a shared network using VPN technology. Anyone who is logged in can access the data they need, and information is guarded against intruders.
Business travel may require going to countries that face geo-restrictions. Websites often create blanket bans for certain IP addresses based on location or other factors. Gizlilikveguvenlik VPN bypasses these restrictions and allows access to most content. This makes research easier.
The VPN global market is surging for private and business use. Businesses see an increase in VPN use among employees as BYOD (Bring Your Own Device) policies are implemented and are shown to increase employee satisfaction and increase security for those working remotely.
Why SEO Experts Should Use VPNs
SEO experts who use VPNs benefit from the increased privacy, anonymity while researching and insight into local searches.
Search Results Across the Globe
Search engine results are relevant to where the perceived user is located. The results for identical search terms vary dramatically depending on location. A seemingly neutral term, like “espresso,” will yield results for shops and cafes located in the area of the IP address as well as topics relating to the specific areas.
If an SEO expert has a client located in another country or if they want to test search results for a certain region, they will use a VPN to set your IP address for the target location. Results will be relevant to those for the demographic being researched rather than for the place the researcher is located.
Mask The Real IP Address
Website managers strive to increase traffic, but they don’t want one kind of traffic–visits from competitors or researchers. Market research involves looking carefully at what a competitor is doing right or wrong and discovering if there is an SEO secret sauce that will drive traffic away from competitor’s sites to theirs.
When scraping texts from a competitor’s site for keyword research, the website manager may be alerted to a sudden rise in the site’s activity. There are many actions required for successful web scraping, such as opening up multiple links, spending significant time on pages, and downloading material. These activities can get an IP address blocked to prevent scraping and research.
A residential proxy conceals the user’s IP address, and the website will recognize the proxy’s address as the user’s. If the residential proxy is rotating, the IP address will change enough in the middle of scraping that the website will not detect that all of the commands for the actions originate from the same user.
Shielding an IP address is also essential for getting past geo-restrictions. There may be keyword-rich content that an SEO researcher must access, but the researcher is blocked from seeing it because of location or other factors. A VPN will bypass this block and expand access to content that may be censored or regionally restricted for licensing reasons.
Google is indispensable for any SEO specialist, but it can also have some drawbacks. When researching keywords and stats on Google, there are regular useful updates. Still, there are also limits to the number of keywords that can be researched on an ongoing basis from a particular IP address. A residential proxy provides another IP address, so Google won’t be able to tell if an SEO researcher is tracking more than the minimum number of keywords.
Safe Remote Access
SEO researchers usually have the ability to do at least a portion of their work remotely. This creates flexibility and convenience but can also put data in danger of retrieval by unscrupulous parties. A VPN shields and encrypts data when the device is logged into a public network. Working from anywhere is a privilege that should not compromise security, and a VPN prevents data from being seen by unauthorized parties.
When employees collaborate on an SEO project, they can share information safely through a shared network with the help of a VPN. As long as no unauthorized parties gain access, the information and discussions are secure and can be shared easily among employees. Collaborators will successfully complete projects, even if they are located in different countries.
Improved Internet Security
Firewalls and anti-virus software protect computers from malware and viruses, but they aren’t foolproof. VPNs provide extra layers of protection by hiding user IP addresses and encrypting all data. A VPN sends information through a virtual tunnel, so third parties don’t apprehend it. The result is a backup security feature if others fail.
Small businesses and professionals can easily fall prey to attacks by cybercriminals. Rather than attempting to hack huge corporations, hackers may set their sights on small businesses and independent contractors because these companies usually have enough data that may be lucrative but small IT departments. For this reason, using a VPN for extra security is recommended.
Safe File Sharing
Researchers need to collaborate with departments and share files easily. A VPN will create a private network where everyone contributing to a project can log in and share documents and ideas. Because all documents are encrypted, along with all other data in the virtual funnel, a VPN provides extra security for sensitive data.
VPNs Are an Essential Tool for SEO
SEO professionals carry out many tasks that require security, anonymity, and ease of sharing information safely. A VPN can help SEO research and web scraping, keep the information in databases secure, and share documents with others collaborating on a project to develop effective keywords. Working remotely is safer with a VPN, which bypasses geo-restrictions on content and improves access to content that can transform SEO strategy.