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Indeed, “Good design is like a refrigerator—when it works, no one notices, but when it doesn’t, it sure stinks.” If you have a good web design, then you can easily make people understand your layout and keep them on your site for longer. A clean, simple, and responsive website design will not only drive traffic to your site but also adds value to your brand by establishing credibility and trustworthiness. It’ll also help you keep up with your competition which is more likely equipped with the current design trends. Lastly, having a well-designed website will help your business boost its revenue by attracting more visitors to visit and stay on your site.
With all the things mentioned above, there’s no question how important it is to invest in good quality web design for your website. However, when we talk about designing a site, there are various directions and styles that are considered by designing a website. For example, you can go from a sleek and modern look to a playful and vibrant touch. The options to design excellent websites are endless. If you have a great design, then you can easily improve your user experience and see excellent results in your conversions.
Thankfully, having a well-designed website doesn’t need to be challenging. You can seek assistance from a web designer in Melbourne or wherever you may be located. Many web designers out there have valuable years of experience in designing visually engaging websites. They can offer their clients strategic web solutions that allow them to engage with their respective target audiences and encourage them to buy their products or services. Hence, if you want to build or upgrade a website for your business, always consider teaming up with professionals to attain more desirable outcomes.
However, even if working with professionals can be an excellent option for your web design process, it’s still important to familiarize yourself with how to create a stunning website. Generally, many people think that designing an awesome website is rocket science. But, the thing is that it just needs proper strategies and practices by following which you can easily improve your web design.
So, whether you just landed into the world of designing and looking forward to revamping the existing one, the below-added tips will surely help you make an effective and compelling website effortlessly.
Tips for creating an outstanding website
Let’s begin…
Make your website responsive
Every individual is looking for a professional website that can be viewed on different platforms like laptops, iPad, mobile phones, tablets, etc. As per the research, it is found that 57% of the people do not recommend doing a business with a brand having a poorly designed mobile website.
Every individual has a smartphone which shows that many of your target audience is mobile users. Say if your site does not meet the requirements of the audience, then probably you might not be able to deliver a good experience to the audience, which will ultimately affect your sales.
So, whenever you plan to design a site, try to put yourself in the position of your audience. Make sure your website looks effective on both desktop and mobile screens. It will allow visitors to have a pleasant experience while browsing your site.
However, if you feel like designing a website can be best handled by professionals, then getting services like Arctic Online Web Design from a reputable web design agency could be an excellent idea. An agency’s team of creative and experienced web designers can develop a website that provides a positive first impression on your visitors and boosts the likelihood of getting more leads from your site.
Add content which is readable
When it comes to web design, then content plays a great role in making or breaking your website. Your website’s readability is directly proportional to its success: more readability, user retention, and better sales.
Having high website readability will allow the users to easily go through your website and scan the content that actually matters. To ensure that your website is highly readable, you need to ensure that-
- Your website text color and background are in contrast with each other.
- The size of the text should not be large.
- The type of font is chosen from serif(prefer to go with times new roman)
- Your website content should be varied in size.
By following a clear hierarchy while placing the content, you can be assured that people will not face any difficulty while reading the website content. The information shared will become effortless.
Moreover, adding readable content to your stunning website may also mean creating content that catches the attention of your visitors. To do that, you should make sure it’s engaging, relevant, SEO-friendly, and answers your visitors’ questions. This means you should write simple, short sentences, and use active verbs to help keep your visitors engaged with your content.
Moreover, creating useful content means conducting research about your audience and your competition to gain important insights that can help you write high-quality content. But, if you think you need professional assistance regarding this matter, you can hire out your content creation needs from marketing experts. They have the skills and expertise to effectively create relevant content for your website.
Remember, once you have readable killer content in place, you’re on your way toward having the best website.
Just imagine how you will feel if you won’t be able to navigate to the site. Most probably, you might get frustrated and redirect to another website. Of Course, you might not make your audience feel the same while browsing your site.
That’s the reason why every brand is focusing on creating a design that is easy to navigate. A website with a proper navigation structure will allow users to find what they are looking for easily. Moreover, solid navigation will also help search engines to index your website content which will further enhance the user experience.
So, make sure each page of your website is properly linked with each other. Also, you need to check that the logo of your site is linked to the homepage. To make the website design more powerful, make sure you work on its footer. It will help the audience to easily access your site and make an informed decision without spending a lot of time.
Utilize white space to the fullest
It’s well said by- Slaviana that “More white space means less clutter and that’s what really matters in a minimalist, clean web design.” By embracing the white space, you can easily give room for your content to breathe. Also, it will help people to easily read the text and understand its context in one go.
This tip is highly beneficial for your web page that is longer. Also, for this particular case, you can prefer to showcase your content in single-column layouts. The more you keep the area around the text empty, the easier it becomes to catch the attention of the audience. Thus, don’t be afraid to add whitespace to your site. It will make your page less cluttered and easy to read.
Use the right stock images
Another thing that can help you improve the web design is using the right stock of images and videos. We often ignore the visuals while designing the website, but actually, it can take your website to the next level.
Make sure each image you add to your site is of high quality and directly relates to your niche. Some organizations insert large size images and videos that take too much time to load. Unfortunately, visitors and existing customers are more likely to leave a website if it has a slow loading speed.
In that case, you can add images in the right format like SVG and directly insert the youtube video link to your site. This way, you can offer quality visuals and inspire the audience to access your website without spending much time.
Don’t ignore your website testing
Last but the most important step that will help you design an error-free website design is testing. No matter how focused you are while creating a website, there is always room for improvement.
Once you are done with the creation of the website design, make sure you test each page thoroughly. A/B testing of the web pages will help you understand which section needs to be updated and which has the highest possibility of conversions. In fact, just making simple changes like the color of buttons, adding error-free content, etc., will help you design a site that is both appealing and productive.
Read more about 4 Crucial Web Design Skills Every Designer Should Possess
On the other hand, conducting website testing can also benefit your business in the following ways:
- Help make your site more user-friendly by reducing the bugs and errors;
- Improve user confidence and trust in your business;
- Make sure the site is compatible with various platforms;
- Boost search engine rankings.
With these things in mind, there’s no doubt that A/B testing plays a crucial role in creating a stunning website.
In a Nutshell
All the tips mentioned above might take some time in designing your website, but if followed correctly will surely bring a dramatic improvement in your website performance. Designing an appealing site is just like adding sugar to your cake. If you do not focus on the designing part of your site, then visitors will probably not likely stay on your site.
So, if you want to create a strong online presence and see a boost in your conversions, then make sure each page of your site is designed professionally. You can always use the comment section if you are confused or want to share your personal experiences.