It’s every business owner’s dream to get recognized by everyone, particularly those who could potentially become their customers.
Unfortunately, traditional ad strategies just won’t cut it anymore. People are now relying on the power of the world wide web to look for products and services. More and more brands are now getting discovered through Google, Bing, and other search engines.
As a matter of fact, in 2021, search engines were the top online source for searching products worldwide, with 68% of online experiences beginning with a search engine. Unfortunately, not all businesses get the chance to hog the limelight, as the majority of internet users never explore beyond the first page of Google or whatever platform they’re on.
No matter how beautifully designed your website is, it won’t help you grow your business if no one can find it in a sea of search results. Running pay-per-click ads may work, but the benefits won’t be as greater as what organic search traffic yields.
This is where SEO, or search engine optimization, comes in.
With the right SEO strategy in place, you’ll find your site ranking high like never before. SEO marketing will boost quality traffic, generate and convert leads, gain more exposure, and even reach out to new audiences. No wonder more and more brands today are hiring SEO specialists!
What about you? Are you currently considering working with one but you’re still on the fence about it? Or, do you think you’ll be able to do fine on your own?
While we truly commend you if you can juggle your time between SEO work and managing your business, we highly recommend you have a professional do the job for you. Sure, it might be a bit costly if you’re tight on budget, but it will be worth every penny. Your business will thank you for it!
Need some more convincing? We’ll be happy to oblige! Here are five reasons why hiring an SEO expert is a decision you’ll never regret:
- You Can Focus Your Time and Energy on Your Business
Time is gold. This is mostly true for business owners such as yourself. Running a business is no joke, and we totally get that.
You’re constantly worried about your day-to-day operations, hoping that everything goes by smoothly without any hindrances along the way. Adding SEO implementation to your to-do list will only do more harm than good.
Sure, you can learn basic SEO practices and techniques, but it’s going to take a lot of time. Depending on your background, you might need to spend weeks or even months studying the ins and outs of search engine optimization.
Plus, you’re bound to make mistakes when optimizing your website by yourself, especially as a first-timer. You’ll have to waste your precious time again, and perhaps even more of it, correcting those errors.
This is one of the main reasons why business owners outsource their work to an SEO consultant or digital marketing agency. This is also why we suggest you follow suit.
Delegating SEO tasks to an expert will give you more time to manage your business. You’ll only waste valuable time if you’re doing something that’s not within your specialization.
Besides, you don’t want to frustrate yourself trying to figure out SEO when you’re supposed to be spending your weekends as a free bird, do you? Let the experts do their thing!
- You Will See Better Results
SEO is a sophisticated marketing strategy, encompassing various strategies to help your website rank better. If you have zero experience and knowledge, learning these strategies can be an overwhelming process. Worse, the outcome might not be as promising as you expected.
This should be the part where we tell you once again to hire an SEO expert.
The trick is to go for one who has years of experience in the field so you’ll have the reassurance that you’ll see exceptional results later on. Chances are, they’ve partnered with businesses like yours before, which means that they already know about your target audience and how to quickly attract them.
Additionally, SEO consultants who’ve had worked with different clients and industries have developed a solid understanding as to which strategies work best. Having gone through years of rigorous testing, as well as trial and error across a wide range of business landscapes, they know very well what will drive results and what won’t.
- You Steer Clear of Penalties
Did you know that there are two methods in SEO? They are white hat and black hat SEO.
White hat SEO is any practice that Google deems ethical, whereas black hat tactics are those that try to outsmart Google algorithm “illegally,” such as keyword stuffing, hidden links, and content automation.
Once Google discovers a website using such practices, they’ll blacklist it. This is definitely not something you want to encounter. Any blacklisted site tends to lose nearly 95% of its organic traffic, which is a major loss in sales.
So, how do you ensure your website stays off the blacklist and avoids other penalties? Who can you trust to use honest tactics that will get you traffic and conversions? Two words: SEO experts.
- You Get a High ROI
There’s more to SEO than merely securing Google’s top spot. It’s also about increasing quality traffic, attracting leads, and ultimately converting them into paying customers.
Since SEO specialists are highly trained in keyword research, enticing prospects to visit your website won’t be a problem for them. They’ll be able to use the perfect keywords to drive these people to your website.
The higher you rank in search results, the greater your odds are of gaining new customers. And, this can only mean one thing for your business: MORE SALES.
We know you want that so bad, and the best way to achieve this is to of course, get an SEO expert.
- You Can Save Money
There’s no denying that SEO tools and software can do wonders, but the thing is, you can’t really use them effectively if you aren’t that knowledgeable in SEO. What’s even worse is that most of them would only do half the work. You’ll only end up throwing a big chunk of cash in the bin.
With an SEO expert, however, you’ll be spending less money, and you’ll do it without any regret. You can count on them to treat your website as an online campaign, optimizing each page for consumers in different parts of the buying cycle. They’ll do everything they can to boost your online reputation.
Ready to Dominate Search Engines?
Whether it’s a team of Miami SEO specialists or a freelance SEO consultant, they’ll make that happen for you!