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As more B2B companies expand their scope across the world, you must be on top when following up with the new marketing and PR trends. You will be able to make strategic decisions if you take a step back and assess your position in the market. In the process, don’t forget to keep an eye on the latest B2B PR trends impacting your brand positioning.
New technologies have come to play with the constantly evolving digital marketing strategies, changing the buyers’ decision-making and purchasing habits. Here are the various PR trends in 2021 that you should consider implementing in your marketing strategy.
Artificial Intelligence and Chatbots
The expanding technological platforms have brought the world together under a single umbrella filled with all amenities. And the year 2021 has brought artificial intelligence to the mix. AI is now slowly entering the B2B marketing alley by automating various strategies with the help of engaging tools like chatbots.
There is a good reason why AI became a large part of B2B PR in 2021. It is now recognized by many as the fourth industrial revolution, which is about to take over the world. Though only one in five marketers are now incorporating AI into their practices, more than two-thirds of the B2B marketers are on the road to taking up AI as well.
AI offers speedy analyses, better insights, and streamlines routine tasks, thereby making the marketers’ jobs more efficient.
Buyer Enablement
Nowadays, the customers are expecting more of a personal experience while buying, and they are in control of the buying journey now. As sales enablement supports the sellers, buyer engagement helps the customers by offering vital support and content to make good decisions.
B2B companies can achieve this by creating buyer-centric content, adding more resources to the website, and offering multiple ways to connect.
Omni-Channel Marketing
With the increasing number of B2B firms, it is now essential that you stand out from the crowd to get recognition. One way to do that is by adding omnichannel marketing to the PR strategy. This marketing approach helps ensure that the clients can find you anywhere and everywhere.
More than a marketing strategy, omnichannel marketing boosts interaction between customers and brands across various devices. Businesses that practice this method also achieve 91% higher customer retention rates than the others.
Omnichannel marketing strategy makes sure that you are accessible to business leads through different channels like social, digital, and other online platforms.
Augmented Reality and Video Marketing
Videos take your content to a diverse group of audiences and make it engaging, accessible, and eye-catching. Marketing with videos adds a visual perspective to the B2B marketing gig and boosts the buyer’s journey.
With around 70% of the B2B buyers watching product videos before making a purchase decision or for research purposes, you have to give them good resources to convert them into leads. Adding augmented reality to the mix helps you develop impressive visuals that you can use to show off your products and services.
Local Search Optimization
Most of the B2B companies overlook the local components and focus on the global SEO majorly. However, geo-targeting sales and marketing strategies have now made it easier for the consumers to learn about the local businesses, their products, and information. The local search optimization uses Google Maps and other organic factors to impact the Google SERPs, mainly for the local audience.
To make it easier for the customers to find you, you must manage your local reputation in a good way.
The year 2021 is a year of growth for all B2B brands. If you want your business to make a giant leap this year, you have to stay up with the latest B2B PR trends and re-focus your marketing efforts accordingly.
