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Even if you’ve created the most innovative, unique app of all time, sometimes it can be hard to stand out from the crowd. You may have expected your app to burst onto the scene and revolutionize the world, but in reality, you might not get as many downloads as you’d hoped.
How can you address this issue? Thankfully there are a number of ways you can increase your app downloads. We’ve outlined some of the most effective strategies below. Read on to check them out.
Get Higher in the Charts
Apps are sorted into charts when sold on app stores and digital marketplaces. These charts contain hundreds of thousands, even millions of different apps, far too many for anyone to realistically scroll through thoroughly.
Instead, users will focus on the apps they find in the highest chart positions. Those further down will be largely forgotten and will never gain any real traction. How can you make sure that your app secures a good chart position? Buying app installs is an effective approach. There are various factors that influence where an app ranks, with the number of downloads being one of the major ones.
It might seem strange to say, but buying initial downloads when your app launches can be the best way of generating increased organic downloads in the future. Your app will be placed higher in the charts and will get more traffic from users on the app stores.
Create an Attractive Product Page
When a user clicks on your app, they will be redirected towards its individual product page. Here, they can discover more about the app and learn about how it functions and what it can offer.
Think of your product page as a unique marketing opportunity. You’ll have direct access to a potential customer and various ways in which you can encourage them to download your app.
Include lots of images and videos. Images encourage customers to purchase products online, and this applies to apps as well. If users can see what your app looks like, they will be able to imagine themselves using it and will be far more likely to download it.
Advertise Your App
Securing a good chart position and optimizing your product page are key when looking to increase downloads. However, you should also focus your efforts away from the app store itself and implement external marketing with Kurve and advertising campaigns through to help your app grow.
Social media is the perfect place to do this. Today’s social platforms give you access to billions of users and you will be offered a range of creative marketing tools to use.
However, to see the best results, think carefully about which platforms you use. Identify your target demographic, as this will determine what channels you should focus on. For example, 61% of Instagram users are aged between 18 – 34, making it perfect for apps targeting millennials and Gen Z.
Conclusion
Increasing your app downloads doesn’t mean you have to make wholesale changes or rip up and start again. Follow the simple steps above and watch your install count shoot up.