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You’ve got an amazing business, but how can people find you if they don’t know where to look?
An important part of marketing your company is developing a business website image. It attracts customers, serves as a connection to customers, and conveys brand personality.
But, not all business visuals are equally created. If you are trying to build a brand for your business, you need to be aware of common image mistakes.
Are you interested in learning more? Then, you need to pay attention to these business website image errors. Let’s jump in!
Common Image Errors for Business Websites
Website images are an essential component of communicating a brand’s message. But many businesses make image errors that could impact a website’s success. Here are a few errors to help you steer clear away from it:
1. Low-Resolution Images
Low-resolution images create blurry and grainy images. It makes the website look unprofessional and unappealing. It also indicates to viewers that the business may not care about detail.
Further, low-resolution images can hurt a business’s SEO ranking. This is because Google, Bing, and other search engines do not like these types of images. Instead, they favor images with high resolution, providing users with an optimal experience.
2. Off-Brand Visuals
Brands should put their logo and name on every page that they want customers to see. And if the website ignores this rule, customers are unlikely to trust the company.
Poor images and stock photos that appear posed or contrived, among other issues, can be costly.
3. Incorrect Website Image Size
Images that are either too small or too large can distort a website’s overall look and feel. If the header image is too small, it will be difficult to read. If it is too large, it can make visitors scroll away from your site.
Also, oversized images can cause slow loading times. This can result in potential visitors leaving the website before they even see the content.
4. Compressed Images
A compressed image reduces the quality of the image and makes it appear blurry or distorted. It may also contribute to the slow response time of a website.
5. Improper Format
It’s possible for an image to seem deformed after being posted to a website. This occurs if the file format is incorrect, such as a PNG, when it should be a JPG.
6. Misaligned Elements
It is vital for a website to portray a sense of order, stability, and professionalism. Misaligned elements can make a website look messy, untidy, and sloppy.
Tips to Improve Your Business Website Images
There are ways to make your company’s website photos more reliable and less prone to image errors. First, select relevant images to allow visitors to understand the site context.
Second, use picture compression to reduce file size while maintaining quality and performance. Third, leverage tools like vector images or JavaScript sprites to reduce loading time.
You can also use image editing tools like Adobe to fine-tune any image. Using applications to remove background can make products appear more professional and polished.
You can crop away unnecessary elements and apply effects to make images show up as vibrant and sharp. And last, create quality content that captures the attention of your readers.
Your Guide to Avoiding Business Website Image Errors
Business website image errors are an annoyance that can damage your reputation. Take the time to ensure quality images so you can maintain a professional reputation.
Plan and implement images that project your message and ensure a high degree of clarity.
Need more tips? Visit our site for more!