Any business, no matter what niche must use social media to gain more visibility online and to reach a wider audience. It makes sense, after all, there are over 4.62 billion people that use social media so you can guarantee that if you’re not using it, you’re missing out on reaching new customers because they are using it! In this piece, we will discuss the advantages of using social media to grow a business, regardless of industry sector, and how to use good social media management to make sure you’re doing a quality job. and everyone knows that for growing your accounts you will definitely want to have popularity on Instagram!
It could be that you’ve never done social media management before and have avoided it because it seems daunting. Or maybe you’ve tried it, but it didn’t work for you, so you don’t bother – but something tells you that you still need to plough on. Firstly, it needn’t be daunting. Like anything, it just takes time, dedication, and a willingness to learn. If you’ve already done social media before, it’s also likely that you didn’t dedicate enough time or really learn about how to employ good social media management. Perhaps you were on the wrong channels for your audience?
First things first, to do social media management, you need to be on the right channels and that means doing your research but before we move onto that topic, ask yourself, who is going to do your social media for you? You have to pay attention that every social media needs some followers and if you do everything without having followers it means nothing. This way can be the best choice for Raising your rating on Instagram. This matters because:
- Do you have enough time to do your social media?
- Do you have a budget for someone to do it for you?
If you don’t have enough time and do have a budget then that’s great, you could use someone else to do it for you, whether that’s employing one social media manager, a team of people, or using an agency. You might not have enough to stretch to an agency or employing a team, but you may be able to afford a freelancer from one of the online freelancing websites, or a student on an ad hoc basis.
But what if you don’t have time or money? Well, then you need to make a decision! Either you ignore it and squander an opportunity to grow (because we are 100% confident that done well, social media can improve your business’ growth) or you find an hour a day to dedicate to social media. In a few weeks, once you understand it, you’ll be able to reduce that time perhaps and you’ll find it easier to work your social media as you get to know more about its features.
Next, let’s recap on what social media management involves and how you can use it to grow your business. First, you need to know which social media networks are right for your niche. That’s because some social media networks work better for different audiences. For example, if you run a business that’s B2B (business to business) you might find that LinkedIn is best for you, because it’s a professional network. Or perhaps your business is for Baby Boomers, in which case, Pinterest will work for you. For a millennial business, Facebook and Instagram will work, whereas if your audience is mainly aged 16 to 25, TikTok or Snapchat will be a good fit. So do your research and bear in mind that there will be a cross-over between different platforms. You don’t need to use all social media networks. It will be better for you to master one or two than be visible on all social networks but do a bad job on most. Perfect one and then move on to the next and deactivate anything that’s poorly performing for you, you can always come back to them at a later date.
Next, you need to formulate a social media strategy. It’s similar to a business strategy but it’s just related to social media. Your social media strategy should cover a period of time. That could be 3 months, 6 months, 9 months, or a year. But you can use some shortcuts like visit Village Voice the growth of Instagram followers! Within that strategy, you will have a list of goals and how you’re going to achieve them. It doesn’t have to be overly-detailed. You can put the detail on a separate document. Your strategy document should be one or two pages long and also correlate to a social media calendar, so you know what you’re doing and when.
Before you move onto your strategy, bear in mind the benefits of using social media to grow your business:
- You can quickly see how well your social media performs in terms of growing your business. Most social media channels give you insights that are downloadable.
- It’s free to set up your social media networks.
- There are certain ways to monetize your social media, as an example, building a shopping channel through Instagram or Facebook.
- You get to know who your audience is and reach a bigger audience.
- You can turn prospects into paying customers.
- You can create an advertising campaign on social media which is relatively low-budget.
- You could become an Influencer or use the power of an Influencer to grow your target market.
- You can see results relatively quickly.
If you’re a small business or a start-up with a tight budget, there are lots of online social management tools that can help you get started. Some must be paid for but they’re still affordable and others are free. Here are some of our social media management tools that we recommend:
- Buffer, this paid social media management tool is an excellent tool for managing all of your social media channels in one place plus it has a useful scheduling feature so you can schedule your posts and videos in one place (more on creating videos and images here). Additionally, we like Buffer because you can use it on a mobile device as well as a desktop, meaning you can manage your social media on the go.
- Hootsuite, this well-known social media management tool allows you to download insights and metrics, so you track your performance across all of your social media. It also has a scheduling tool.
- This tool allows you to schedule your social media posts and has a social media calendar template which is useful. Additionally, you can download metrics and learn more about your customers’ behavior.
Here’s a list of some of the tasks that social media management covers:
- Developing a strategy and calendar.
- Finding out who your audience is, growing your audience and seeing how they react to your posts.
- Creating an online community.
- Learning more about your audience’s behavior.
- Crafting imaginative social media campaigns.
- Trying new social media channels and measuring them.
- Creating a social media advertising campaign on each channel.
- Managing your posting, using creative videos, and entertaining images.
Of course, there’s lots more, but those are the basics.
Every business should run at least one social media channel. Get to grips with one before moving on but give each channel time to grow, you should start seeing results within a few weeks as long as you put in the effort. Once you’ve got one social media working well for you, move onto the next but keep challenging yourself by learning new features and implementing them as part of your overall social media strategy.