Digital marketing trends continue to evolve at an amazing pace. Now, we have entered a new phase with an increased emphasis on personalization, seamlessness, and automation. Smart small businesses are taking advantage of new tech to reach customers when and when they want to be reached, in a way that makes them feel special.
There is an increased demand for digital marketing trends you cannot ignore in 2020. Digital marketing keeps evolving and you need to know the trends and future of digital marketing. If you are searching for ways to start your marketing to find an edge, you don’t want to miss out on these 10 digital marketing trends.
According to Statista, Nearly 170 billion U.S. dollars were spent on digital advertising in 2015. By 2021, this number is predicted to add up to more than 330 billion U.S. dollars. As per stats, digital marketing is growing rapidly. In this article, we will discuss various digital marketing trends for small businesses.
What is The Digital Marketing Trends for Small Business
Following are the Digital marketing trends for small business:
#1 Artificial Intelligence for Digital Marketing
AI makes the process rapid and saves your money by helping you look further down the road so that you don’t end up investing hours and dollars into a dead-end strategy. Most importantly because it learns as it goes along, it becomes more powerful as you use it, so getting started early is a key to success. AI also helps you to compare trends in the eCommerce app development to make recommendations that used to take months to figure out things when a particular strategy is working by the make of digital marketing.
#2 WiFi Marketing
Free public wifi is already a part of the customer experience. WiFi marketing provides you a chance not only to satisfy a customer need by providing a connection but do something more with it. With WiFi marketing, you are leveraging your free WiFi to collect information and make offers to customers connecting to your network. If you have the right system you can track how many times they have visited, how long they have stayed, and more. It will help you to make conversions.
#3 Agile Marketing
Agile marketing adapts principles for marketing so that you can apply it to your small business. They use the strategy where they focus on high-value marketing projects that make sense to complete with an eye towards iteration. The agile framework helps software teams work together to deliver the best product to the market. Agile programming focuses on rapid iteration, developing software by building small, usable portions of it that could be tested with the target audience.
#4 Personalization
Our mobile devices keep reminding us of our preferences for so many things we follow on social media, our home address, the places where we normally order takeout, and more. The main focus is on personalization. So it means bringing a close look at not just how your customers are reaching your website but the other data they leave in their wake as well. How did they find you? How do they most frequently get to your website? Look at these important points and you will be able to figure out.
#5 Social Media Marketing
Social media marketing is the key component of most small business marketing strategies, an important digital marketing trend, and maybe the easiest way to reach your customers. There are so many different channels where you can target them and it is often unclear which is the most effective way to find them in a place where they are likely to convert. You will need to invest in different social media platforms. Facebook tends to skew older while Instagram is a younger crowd.
#6 Quality Content
Content is the backbone of your business. It can do a lot for your business. It can be easy to get caught on a content treadmill where you are spending so much energy on your publishing schedule that you are not focussing on the bigger picture. The quality of content matters for any small business. The important thing here is to make sure you are doing something that you can commit to long-haul and not something that takes over your life.
#7 Optimization for voice search
Alexa, Google Home, and Siri are virtual home assistants that have grown in popularity. It makes sense that more and more searches are done by voice. The component of voice search that small businesses need to know about is that Local search is key. Many searches end with me near me and that leads to more in-store visits. When you are looking at your keyword strategy, make sure you are incorporating the right words that describe your neighborhood and region to get the most bang for your buck.
#8 Local Services Ads
If you have a small business that offers a key service, it is fairly obvious that you want to show up when someone searches for something “near me.” Google introduced local services to help businesses to connect with the customers that need them, positioned them over and above paid advertisements. There are lots of ways to manage your local services profiles but the key here is to make sure you go through Google’s processes and that you have reviews to push customers to your businesses.
The Bottom Line
Analyze which digital marketing trends to consider to get the most bang for your buck. From your WiFi marketing strategy to tactics you can deploy in-store, here are the most important trends you need to be aware of. Some of them: Take advantage of AI to identify patterns in your data and use WiFi marketing to make offers to high-conversion customers. Iterate your marketing with agile tactics, hop on the personalization bandwagon.
Get smarter about social media marketing, optimize your voice search, invest in quality content rather than focus on quantity. Consider IoT beacons to engage your customers. In this article, we have discussed every possible trend you can try for your small business. We hope this article is useful and informative for you as we discussed from basic to advanced. The above 10 trends are extremely helpful for small businesses.