Business owners need to set up ads on their websites for different purposes. If they have a sale on certain products, the ads redirect customers to the correct page. If they are offering promo codes, the ads must interact with the website and give the customer the codes in the shopping cart. The proper placement of the ads helps the business increase sales and improve the customer experience.
Place Ads Close to Popular Items Shoppers View Frequently
When setting up ads on the website, the business owner must choose the appropriate location for the ads. A beneficial practice is to place the ads nearby items that shoppers have viewed frequently.
By reviewing their website data, the owner can determine what products are most popular among consumers. Tracking cookies show the total number of views for each product, and the owner can place the ads near these items. Business owners can learn more about proper ad placement by visiting Digital Marketing Agencies now.
Make Sure the Ads Look Like What They Are
A common mistake that some business owners make is that they create ads that blend in too much with their surroundings. This makes it difficult for the viewer to differentiate between website content and ads. If the purpose is to get the customer to click on the ads, the ads must be more distinguishable than the other items on the page. The ads should look like ads and not just more content for the website.
Don’t Overload the Space With Ads
When setting up the website content, the owner cannot overload the space with ads if they want appealing pages. The ads should have their own space close to the products, but the ads shouldn’t overwhelm each page.
This could become confusing for the viewers and make it hard for them to just shop and enjoy their experience on the website. If they cannot navigate through the page without too many ads on each page, the shopper may go somewhere else. If they continue to click ads when they are trying to click on products, the shopper won’t have the best experience.
Optimize the Size of the Ads
The sizing of the ads is as important as where the ads are placed. The ads should be visible, but they shouldn’t take up half of a web page. It’s important to find a balance between all elements of the website to keep it appealing to the target audience.
Don’t Place the Ads in the Customer’s Way
A common complaint for customers is that the company places ads in their way. An ad that is placed in line with a product that overlaps the product makes it harder to see the images. When setting up the ads, the website owner must align them according to the position of each product on their lists. It’s best to place the ads off to the sides of the products where they can be seen but aren’t in the way. Ad placement must make the shopper experience better, not worse.
Business owners use ads on their websites to redirect the customers to a different area of the website. The placement of the ads determines how effective they are. When setting up the ads, they need to choose an area where the ads can be seen easily but don’t get in the customer’s way. The ads must be easy to use and to read. By reviewing ad placement, companies get more out of their investments.