Everyone knows a bad break up story when it comes to SEO. Maybe it was something you heard from a friend or colleague. It’s even something you might have experienced first hand. However you know it, it’s understandable if that makes you a little shy when getting back out there.
So how can you navigate your options without having to worry about things going south and ending up in more of a mess than when you started? Thankfully, after reading this, you should be able to jump back into the world of SEO Sydney and know that things will work out in your favor.
Know Who You Are
When you start doing meetings with SEO agencies, have the goals of your business already in mind in more specific terms that simply the need of more traffic for your business. Think about where exactly your weak spots are when it comes to SEO and looking for agencies that can help you with exactly that.
Are you looking for some social media work, or maybe just a new website? There’s no point-blank right answer for that, it’s just what you need to keep in mind as you start conversations with potential partners. Find out who can help you with your particular needs and try to get a consultation.
Seek Out Testimonials
No matter which service you are purchasing, professional or personal, always see what others are saying outside of what the company or agency says about themselves. A good step here might be to get together a short list of options, keep it handy, and really dig through review sites. You’ll have a lot of options to get different takes and try to read through as many as you can.
Spending a little extra time looking at what others are saying now could very well save you a lot of time and down the road. Don’t be shy about using a little social capital either, not saying that in terms of getting some kind of deal, but in the sense of reaching out to other professionals that you know. Doing so might be even more insightful than the reviews you find online.
Have Your Budget In Mind
You might not want to have a set, firm number in your head and only stick to that, but you’ll at least want to have a range in mind that you are looking to spend. You can sacrifice a little extra if you feel like it’s going to put you in a good place 6-12 months down the line but don’t put yourself in a bad place either.
If you are looking to have local work done, that’s going to be in a different price range than a national campaign. One of those options isn’t necessarily better than the other, figuring out which one is right for you will require a close look at your customer and/client base.
While keeping budget in mind, be wary of the cheapest option as well. If something seems too good to be true it probably is. Going with something extremely low cost, where something then goes south, can have a long term impact on your reputation.