SEO has been a hot topic in the marketing world for a while. Google has become one of the most trusted sources on the internet, which means countless people use it to find the information they need.
That’s why so many people now offer SEO services to help businesses gain exposure on Google. There are now over 136,000 SEO consultants in the United States.
Hiring an SEO expert is an important decision, so you need to know what to ask when interviewing professional SEO services. Below are five questions that you need to ask your SEO service options.
#1 What’s Your Process?
There are a set of guidelines Google uses when determining if a site should rank in its search engine. It lays those guidelines out, and other professional SEO experts figure out the most effective ways to rank.
Of course, there are shortcuts that produce short-term rankings. If you want to run a reputable website, you don’t want to use those providers.
Ask your SEO options what their process is like to ensure you work with someone who follows the rules.
#2 What’s Your Pricing?
Pricing is a question you must ask when looking for SEO services. Many agencies charge vastly different prices and have charges on the different parts of SEO.
Some companies offer monthly retainers that provide everything you need. Others will charge for each individual service, so you only pay for what you need. Get all your pricing options to figure out which model offers you the most value for your money.
#3 Do You Have Local Experience?
Even though you can use common SEO strategies to tackle local SEO, there are some other things you need to know. While you can learn about these things and take action on what you learn, it makes more sense to hire an SEO agency that already has local experience.
Ask your SEO expert options how much work they’ve done with local companies. Follow this link to learn more about local SEO companies and what they offer.
#4 What’s Your Reporting Process?
SEO takes a while to work, so you’ll probably work with your provider for some time. However, that doesn’t mean you shouldn’t regularly hear from your provider about their progress.
Ask to see how often you’ll receive reports and what those reports will contain. You should see what work is being done and any successful changes in your Google ranking.
#5 Do You Have Case Studies?
One of the best things about SEO is that you can demonstrate results. It’s not hard for an SEO expert to put keywords into a keyword tracker and monitor results over time. You can also measure page visits to see how much more traffic you get.
Many SEO companies use this data to prove they can get results. Look for case studies from your SEO options to see what results they’ve produced for their previous and current customers.
Do Your Due Diligence When Interviewing an SEO Expert
It doesn’t take much work to throw up a website and claim to be a local SEO expert. It’s another thing to prove you can handle the job and provide the correct answer to your questions.
Keep the above questions in mind when you start interviewing an SEO expert. You can thoroughly vet your SEO options when you know the answers to expect.
Check out the blog to learn more tips that will help you find digital marketing experts.