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There are various platforms where one can advertise his/her business and the products or services that they provide. Today’s modern world uses social media platforms, pay-per-click (PPC), banner ads (using platforms such as Click2sell.co) and others for advertising their business, products, and services that they offer.
Instagram Story can be a great way to advertise products and services effectively. It’s a fun way of getting the attention of an already engaged audience, which is your followers, and it’s also a great medium to engage with new followers or audience. It’s considered to be a highly-targeted platform since that only the people who follow you on Instagram can view your stories.
Instagram stories have a high engagement rate, and according to Instagram, one out of five Instagram stories gets a direct message from viewers. If you aren’t using Instagram stories yet, it’s time to follow the latest trend in influencer, digital, and social media marketing.
Tips in creating high-converting IG stories
Focus on creating more video ads
IG stories allow you to post photos, videos, and text. Among those, videos are the most popular type of content found on IG stories because they immediately catch the attention of whoever is watching it. Based on statistics, videos hold the attention of people five times longer than images.
Attention spans are getting shorter, especially when going through social media; that’s why the first three seconds of your Instagram story must be catchy and memorable. A video’s impact in just three seconds can be so much better than an image, and also lead to a higher engagement rate.
Use videos that are of high-quality and visually appealing; after all, Instagram is a highly visual platform. Do not use blurry videos. This is important to make a good impression and to really catch the attention of your viewers as quickly as possible.
Create authentic and less formal Instagram stories
Do not create Instagram stories that seem like commercial ads, i.e., that are making it obvious that you are selling something. Many Instagram users tend to skip stories that are usually sponsored posts only. It’s necessary to create Instagram stories that are more real, authentic, something that many people can resonate and relate to.
Engage with your audience using the quiz or poll feature of IG
A great way to interact with your followers and catch their attention is by creating a quiz or poll. Polls are almost effortless as you just have to make your viewers vote between two options. You can post the results of the poll on an Instagram post in your profile, so your curious viewers will be able to check them and maybe even add some comments. It can keep the engagement going even if the Instagram stories have already disappeared.
Doing a quiz and linking your website to it is an excellent way of driving targetted traffic to it.
Use Instagram stories to promote contests, giveaways, and discounts
It is highly recommended to run contests and promote offers, discounts, and giveaways through Instagram stories. This is a great way to get your viewers hooked. You can add a link to your website (with a short call-to-action) in order to drive traffic to it.
When promoting contests, giveaways, and discounts, always make sure to use high-quality and eye-catching photos or images. Make use of the fonts and GIFs that would really get the attention of the viewers and don’t forget to include a call-to-action.