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It’s hard to ignore SEO in today’s world. When 93% of online experiences begin with a search engine, you can’t afford to be off the front page when people are looking for your products. But with all the changes in the SEO world, some people don’t know how to keep up and continue ranking.
Knowing the latest SEO trends is critical to getting ahead in search rankings. Below are five things to pay attention to in 2023 when growing a business with Google.
Different Content Formats
You have more types of SEO to consider in the coming years. There are still many people reading text websites. But many other people are browsing image and video websites to look for content.
Each one of those platforms has different ways to attract attention. You’ll need to learn how to format different content formats to rank and get other traffic sources. Otherwise, you’ll miss out on a lot of potential visitors.
Focus on User Experience
Google has gotten good at learning what people mean when they type something in the search box. It can tell if someone is looking for informational, transactional, or commercial content. It can also see how well a website page matches that intent.
Because of that, Google has focused more on the user experience. Google also wants people to have great experiences when they click on a website. If you don’t offer that to your visitors, you can suffer penalties and lose your rankings.
Be sure to measure your page experience to ensure you offer a good experience on all devices.
Increased Topical Authority
Now that Google is better at understanding content, it can better understand how well a website covers a topic. Since Google wants to rank authorities on topics, it sees how in-depth websites cover a specific niche to see what a website’s experience is like.
If you don’t have in-depth coverage of every aspect of a subject, it’s harder to rank these days. This means answering every question you can about a topic. You can determine these questions yourself, see what other people are asking on forums, or check a Google SEO keyword tool to see what people search for.
SERP Layout Changes
The search engine page has gone through many changes over the years. It started with rich text snippets. Google scraped websites to grab what it thought was the best answer and put it on the top of the page.
But Google is pulling even more information now. You can see videos, images, other text features, and much more.
If you see any of these results on your search results for keywords, see how Google pulls those results and do something similar on your pages. It gives you a chance to also rank for more search engine features.
Stay on Top of SEO Trends
SEO is a long game. You’ll spend weeks, months, and years working on your website’s content to get it to rank. Even when you do, Google will make changes and throw the whole search engine into disarray.
That’s why you can’t afford to be out of the loop if you want to continue seeing the benefits of SEO. Remember the SEO trends above to prepare for what comes in 2023.
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