Today, almost everybody uses mobile devices, such as smartphones and tablets. There is indeed an enormous market for mobile apps, and the mobile app development industry is exploding. In the app store, there are more than 800,000 apps available.
The bar to stand out from the rest is remarkably high, thus mobile app developers must have a robust mobile application marketing strategy. App downloads normally peak during the first two weeks after launching it. However, the results are short-lived if the community of the app and the marketing efforts are not made to last.
Great Ideas to Mobile App Marketing
You should have a long-term plan. To begin with, divide the strategy into pre-launch and post-launch techniques.
Pre-launch marketing
- Begin to market before launching. As soon as the designs and the concepts of the app are complete, consider marketing it immediately. Market by finding out who your ideal users are, why they should download the app and motivate them. Marketing at the start creates anticipation since it is indeed true that people love the newest and latest app available.
A study done by Google determined that just 40 percent of mobile users would find apps via the app store. The rest find apps through blogs, online tutorials, and YouTube videos among others. Thus, there’s plenty of ground to cover when planning on your marketing.
- Engage prospective customers. To develop a mobile application, it should be designed to meet your users’ requirements. If they couldn’t live without it, people would download the app. Mobile app development services like Etatvasoft could help you out with this.
All throughout the process of building the app, make sure to get feedback from the target audience. Look for and engage with your prospects during the creation process. It’s important to get feedback from real users via forums in social media and relevant websites.
- Make your blog. One of the best ways of imparting information on the internet is a blog. Furthermore, it’s also a great way of keeping people updated through regular posting. As soon as our website is up, begin making a blog right away.
Sharing your experiences when building the app would get readers engaged with it. They would feel included in the development process, and you could get feedback from those who interact with your posts. A blog furthermore helps create interest and it would be a place where you get to communicate with users, even after your app is launched.
- Release teasers. While you could talk about your app the whole day, people would always want to see it for themselves. Consider releasing teasers and peaks to move interested customers to excited customers. Since humans are visual creatures, screenshots and video promotions enable them to see the app, rather than just reading and hearing about it.
- Prepare your launch materials and press kit. Before launching, your launch materials and press kit should be ready. Your website should be ready, and get a video promotion to outline the app’s key features, as well as a content such as a blog post or press release.
Reach out to industry influencers, authoritative bloggers, and relevant media for reviews of the app and interviews.
Post-launch marketing
- Get more customer feedback. Often, mobile apps in app stores are ranked according to popularity and value, which is based on ratings. Thus, creating a plan to get customer feedback and gathering more reviews is paramount to boost the possibility of having more downloads.
Moreover, you should also include contact information in the descriptions of the app, so customers will be able to reach out with more detailed questions or feedback. However, reading feedback is not enough. Make it a point to respond and take it into account.
Another important thing to keep in mind is to reach out to unsatisfied and unhappy customers, and address their concerns and boost their happiness.
- Application reviews. Your app could be submitted for reviews on video channels and blogs. Moreover, you could build your own videos on YouTube on how to use the app to deal with particular issues. This helps capture the audience that are seeking solutions to those issues and convert them to users.
A step-by-step guide on the app usage would make visitors consider giving the app a try. Bear in mind that even simple applications could be puzzling to some. A demo is a terrific way of getting people interested in downloading the app and using it.
- Mobile app stores’ optimization. For the 40 percent of people who download mobile apps via looking at the app store, you must make certain that your app is optimized for app store acquisition. Make use of structured and well-searched keywords in the name of your app.
Furthermore, you could utilize search ads to get more downloads. They could boost the visibility of your app, and of course drive downloads since they come up at the exact time the customer is looking for an app similar to yours. This is what we call perfect timing.
Remember
Your mobile app should stand out among the rest. It should not be only interactive, highly-functional, but should also be able to address user problems. These days, there are millions of apps flooding the app market. Staying ahead of the competition and building a community is paramount for your app to survive in the cutthroat market
When it comes to marketing your app, make it a point to monitor and manage your online reviews. A firm comprehension of the feedback from customers and the pain points could spell a big difference for your mobile app, since it enables you to leverage customer feedback, keep tabs of issues that customers may have and identify trends via common phrases used in reviews and data analysis.
Keeping content updated and fresh sends out a message to your audience that you are continuously planning something more for them to use and enjoy. Strive to make the best app for your target audience and resolve their issues.
Conclusion
Allow me to put it this way: Every app needs help to get in front of its audience, regardless of how good it may be. With the app stores’ evolution, applications need mobile marketing now more than ever to reach the target audience.