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Over 200 million Instagram users visit a company profile every day.
Given that the average individual spends roughly 53 minutes each day on the platform, Instagram marketing has a big potential reach.
Businesses are increasing their Instagram ad budgets year after year, which explains why the platform now accounts for over a quarter of Facebook’s revenue.
Since the platform has the greatest engagement rates in the industry, it is being used by an increasing number of businesses in the United States and throughout the world to increase sales.
But, if you lack instagram growth ideas, we are always there to help you. But, before that, let’s find out why you should start investing in Instagram.
Why Should You Start Investing In Instagram?
You should start investing in Instagram because its growth has skyrocketed over the last decade. However, if you still underestimate its power, maybe it’s time you look at its growth prospects and find out why your Insta investment is worth it.
Let’s get started:
1: It Has A Huge Reach
Since its inception in 2010, the app has become the world’s third most popular behind Facebook and Youtube. It has over 1 billion monthly users, with 63% logging in every day.
With 116 million users, the United States has the largest Instagram users.
India comes in second with 73 million people, followed by Brazil with 72 million.
Russia, Turkey, Japan, and the United Kingdom are behind.
What counts to your business is how many of these folks you can reach with your advertisements. For example, on Instagram, there are 500,000 influencers you can use to influence people to like your company actively.
2: It Is An Alternative Sales Funnel
Thousands of businesses currently use Instagram exclusively to market their services and products.
Nike’s groundbreaking use of Instagram as a sales tool is an excellent example. The Instagram marketing effort is part of the company’s customer service strategy, which focuses on building a personal relationship with customers.
Nike has been leveraging the platform to boost customer interaction, which leads to a trusting relationship that leads to a sale.
3: It Helps You Response To Your Customers And Competition
Instagram is probably the best medium for following your competitors and client base. You can see what everyone is up to in real-time.
Maintaining an ear on the ground sense of the market is incredibly crucial so you can recognize when and how client expectations change. In addition, since products are redesigned every day, agility is one of the keys to success.
You can even see what your competitors are up to and how successful they are.
You may learn a lot from their web marketing strategy and stay updated with new developments by following them on social media.
4: It Is Cost-Effective
Using Instagram to implement your online marketing campaigns is highly cost-effective.
Unlike YouTube and even Facebook, you don’t need to invest a lot of money to create original content.
Even better, the cost per click on Instagram ranges from $0.2 to $2, or roughly $6.7 per 1000 impressions.
It may appear to be expensive, but it’s not. With a 1.6% average engagement rate compared to Facebook’s 0.09%, Instagram has one of the strongest ROIs in social media.
5: It Helps You Cultivate Loyalty
Customers returning time and time is the only way to ensure that your business is sustainable.
To do so, you must engage with customers personally and convince them that your brand genuinely cares about them.
Instagram is the only site where you may do so for a reasonable price. In addition, you may ensure 100% pleasure by posting original information, responding to consumer posts and feedback, and listening to criticism.
6: It Drives More Traffic
After they’ve come across your brand, customers will want to learn more about what you’re selling and what your firm is all about.
This means you have the opportunity to impress them, share your narrative, and boost conversions.
According to Brandwatch, 60% of Instagram users find new brands on the network. In addition, the platform promises lucrative website traffic with a 10 times greater engagement rate than Facebook.
7: It Enhances Authority
You are mistaken if you believe that a beautiful website with well-designed navigation and high-quality content will bring you there.
Since it brings traffic to your site, Instagram marketing is increasingly significant in SEO rankings.
If you actually want to position yourself as an industry leader, you should explore Instagram marketing.
Several Instagram tools can assist you in reaching this achievement such as:
- Unfold.
- Iconosquare.
- SocialRank.
- Have2HaveIt.
- Magisto.
- Sendible.
- Boomerang.
How To Increase Your Instagram Followers?
- Use relevant hashtags.
- Comment on user posts and reply to their comments.
- Optimize your Instagram posting schedule to engage with your audience.
- Tap into the power of influencers.
- Leverage user-generated content.
- Use Insta Stories, Live videos, and Reels.
- Write catchy and shareable captions.
- Host photo contests and promotional campaigns.
Take The Insta World By Storm!!!
Now that you have understood the reasons for investing in Instagram, you are all set to conquer this front.
Just apply the strategies we have informed you about and get the upper hand in the game.
For further information, reach us in the comment box below. We will get back with an answer in no time.