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Just like any other marketing strategy, video marketing needs proper planning and great execution to bring you maximum results. It’s so much more than creating a video and uploading it to the internet. Get the strategy wrong, then video marketing can be more hindering to you than profiting.
Many marketers still have no clue about how to market with video. Some just create and upload videos without any plan on what they want the audience to do after watching it. They hope for traffic, leads, or sales as if those will magically happen after publishing a video online.
Below are some common video marketing mistakes many marketers make so you understand what you should avoid to create an ideal video for your campaign.
1) Make the Video Way Too Long
When it comes to video marketing campaigns, marketers tend to have a lot to say. They just want to make sure that their prospects do not miss a thing. However, marketing videos with a long duration is boring and somehow overwhelming. They can scare your prospects away.
The ideal length for marketing videos is 2-minute. No one ever wants to watch a video about a brand bragging about their awesome features for 10 minutes straight, right?
Pro Tip: Highlight your prospect’s pain point at the very beginning of the video. It helps you to create concise and straightforward marketing videos.
2) Rely on Webcam Videos
Watching a video made in front of the webcam is awkward for many viewers. The quality looks cheap and it can also give you a “lazy” vibe. It’s just not as good as professionally shot videos by experienced videographers.
Well, webcam videos can be used for sales pitches, indeed. But, when you rely too much on this marketing video type to achieve all video marketing goals (for brand awareness, social engagement, lead generation, and more), it makes you seem unprofessional.
Pro Tip: If you’re doing “talking head” videos because they are easy to create, consider using smartphone cameras or hire a professional video company to make it professional-looking.
3) Make It All About You
Remember, you create your videos for your prospects. They are the ones who will watch your videos and remember your message, then do your desired actions. So, make it all about them, not you.
Many marketers make the video to tell about their visions, aims, and how great their brands are. That is a big mistake. Instead, put yourself in your prospect’s shoes to figure out what they really expect from your brand. Ask yourself, “what kind of marketing content do I want to watch?”
Pro Tip: Conduct in-depth research to understand your prospects’ values, interests, and preferences. This way, you can create videos that resonate with them.
4) Create Videos Just for the Sake of Doing It
You might see your competitors run a video marketing campaign. So, you think you have to do it too because you don’t want to get left behind. With no goals and no proper planning, your video marketing is just a waste of time and energy.
You have to understand what your video marketing objectives are before you make a video. Asking yourself the right questions can help you determine your goals and strategies in creating videos for your prospects.
Pro Tip: Your marketing videos should not be just an afterthought but part of a well-planned campaign with clear goals. While creating goals, make sure they are achievable and measurable.
5) Rely on the Website Alone
From the homepage to landing pages, websites can be an ideal place to host marketing videos. But the success of your video marketing campaign doesn’t rely on just posting your videos on your website.
Your prospects may visit your site, watch videos and leave without buying anything from you. In this case, you need to leverage other platforms to boost the video’s visibility and even expand your reach.
Pro Tip: You can use other social networking platforms like Facebook, Twitter or Instagram to promote your videos. For instance, you can post a link to your videos on your bio or posts on these platforms and ask people to like or share the video.