Video Walls: How to Set It Up and Is It Worth the Cost?

Video walls can be expensive, especially if you want quality screens. Therefore, it’s only wise to ask whether such an investment would be worth it before making it. The short answer is yes, video walls can most certainly be worth the initial cost, provided that certain criteria are met. Let’s discuss what those criteria are for setting up video walls and maximize their potential benefits.

Matching Dimensions and Displays

Although there are no set parameters, huge video walls are best suited for malls, giant retail stores, indoor venues, airport lobbies, university auditoriums, etc. The general idea is that if you are using a giant video wall, then:

1. People should be able to view large portions or even the entirety of your video walls at once.
2. The place between should never be cramped because of the displays.

As for average-sized stores, regular office lobbies, school auditoriums, and any other indoor space that’s not particularly large, there’s a different strategy to installing video walls.

They must be custom fitted with modular video walls made from high resolution LED displays, specially designed to benefit close viewing from multiple angles. When done right, video walls in smaller spaces actually allow for considerably better immersion.

Traditional Setups

If you would rather go with a traditional setup than a custom-fitted solution, chances are that you will be paying more and gaining less, especially if the intended space is not architecturally suited for traditional setups. For traditional setups, you will need to follow a few core rules, as elaborated next.

• Step 1: Decide on the total length and width of the intended video wall. For the purposes of explanation, let’s assume that the intended wall space is 20 feet in width and 11 feet in length.
• Step 2: Decide how many displays you will be using to cover the wall, as well as the resolution of each display. Note that larger displays must have higher resolutions for the best picture quality. Therefore, we can use 5 x 55” 4K displays to cover the 240” x 132” wall space comfortably.

Other combinations are also possible, but using different sized displays is generally not recommended for video walls. It interferes with the immersion effect more than it should need to. Also, you should always try to use larger panels for your video walls, as it allows for greater immersion due to a lower border count.

The Benefits of Video Wall Installations: Are they Worth It?

Now that we know a bit about the importance of matching room dimensions with that of the video wall installations, let’s discuss the benefits. After all, if the benefits are not impressive or relevant, then why should you invest in them to begin with? As we look through the potential benefits of video walls next, you will gain a pretty good idea regarding what’s on offer here.

Instant Attention and Boosted Efficacy

It’s a common sight to see HR Notices posted on multiple walls throughout the office, trying to create awareness regarding the dangers of improper hand washing, as well as providing instructions on how to effectively wash away the germs. As detailed as such instructions might be, they can never be as attractive or as effective as a much shorter similar message would be on a video wall.

Video walls grab the onlooker’s attention immediately and impart more information in a single viewing than any written message possibly can within that same timeframe. In fact, videos are also able to deliver information to us even if we are not paying full attention to the content shown. Text, on the other hand, requires the full attention of a human brain. It’s a scientific fact that humans are visual beings and video walls can help you maximize on it.

As you can imagine, the potential here is not just limited to creating awareness about hygienic practices in the office. For very similar reasons why video content has the highest rate of conversion, video walls are highly effective in both catching immediate attention and delivering a quick, effective, and lasting dose of intended information. Therefore, video walls are extremely effective tools for promoting, marketing, branding, educating, training, presenting, innovating, creating awareness, and so much more. The ROI potentials here are massive to say the least.