According to a study by Google, 26 percent of the apps consumers download are abandoned after the first use. Generally, people will only us an app once due to issues like confusing navigation or unappealing design.
Are you in the process of getting an app built? The last thing you need to do during the app development process is rush. Generally, trying to rush the release of your app will cause mistakes to be made.
Building your app in a way that makes consumers want to use it constantly should be your main goal. If you are trying to increase the number of app downloads you are receiving, be sure to consider the following tips.
- Create a Great Looking App Icon
The first thing a person will notice about your app is the icon displayed in the app market or store. Instead of neglecting to focus on the look of your icon, you need to work on making it appealing.
You want to make sure your app icon jumps out at consumers as they scroll through the market or store. Make sure the icon you choose gives the consumer an idea of what the app offers.
Keeping your icon straightforward and simple can go a long way when it comes to catching the eye of prospective downloaders.
- Social Media Outreach Can Be Effective
Informing the general public about your app is also something you need to view as a priority. One of the best ways to create a buzz about your app is by using the power of social media.
Developing an adequate social media marketing strategy and implementing it before the launch of the app is crucial. Giving in-depth information about the app you are launching and who it is made for can help increase the number of downloads you get.
Before you start marketing your app on social media, you need to think about who your target audience is. With this helpful information, you should be able to figure out which social media platforms to target.
- Asking For Reviews From Satisfied Users
Tech-savvy consumers make a habit of looking at the reviews a company has before using them. Asking existing app users to leave good reviews is essential.
The best way to ensure all of the feedback you receive is positive by continuously monitoring the performance of your app. Do you want to learn more about the benefits of application performance monitoring? Check out https://blog.appoptics.com/application-performance-monitoring-apm/ to find out more about why you need to monitor your app.
- Video Can Be a Very Effective Marketing Tool
Is the app you are developing a bit complex? Rather than putting this program out into the world without any explanation regarding how to work it, embrace the power of video marketing.
Creating explainer videos that are both informative and entertaining is a great way to catch the attention of consumers. Working with professionals in the video marketing industry is a must when trying to get the right results from this investment.
- Pay Attention to User Feedback
The worst mistake you can make as an app owner is neglecting to listen to the feedback of your users. If you are consistently getting the same feedback about features on your app, you need to look into addressing these issues. If consumers feel like they are not being listened to, they will move onto another app.
While making your new app a success will require a lot of work, it is definitely worth it. With a bit of professional help, devising a plan to increase app downloads can be less stressful.