You must consider several factors before outsourcing the PPC-monitoring job to an agency. Not all White Label PPC agencies have equal expertise, efficiency, and PPC-monitoring skills.
This is why you should be meticulous about a particular agency. You have to follow the time-tested art of hiring an agency and outsourcing the job to it.
According to the latest statistical report on the global digital advertising and marketing market, which includes PPC White Label services, it is projected to reach $786 billion in the next couple of years.
Here are five factors that you should consider before outsourcing the PPC White Label Services to an agency or consultant:
Timely Inputs: Your agency must give you timely inputs about the trend of ad clicks. The flowchart of ad clicks in a given period must be regular. This will give you the benefit of a trend-study of your advertisement. If the clicks are not robust, you may consider changing the advertisement with a new design and slogans. Timely inputs also reveal whether your advertisement is customer-savvy or not.
Ad-Click Traffic: You outsource your job to a white-label PPC agency to increase organic ad clicks. If the agency cannot increase the clicks, it directly means your purpose is foiled. Here, your art of selection matters.
You must agree with an agency about the minimum clicks. This helps your brand of service or product to remain in an x-number of visibility made part of the agreement.
Query Generation & Rate of Optimization: A small company spends money on a White Label PPC agency to draw help from it to enable the brand to carve out a space within the end-users. Increased ad clicks within the target audience directly mean the generation of sales queries.
After getting such queries, your company should try to convert them into actual sales. If your White Label PPC agency cannot organically grow such ad clicks using multiple digital means, you know the agency is not delivering results to you. This factor necessitates that you know the art of selecting the agency.
Keyword Management: Selecting keywords and their insertions requires in-depth knowledge of keyword management and SEO techniques. Before entrusting the job to a White Label PPC agency, you should demand to see the earlier results of keyword management that they did for other/past clients.
If the agency had done exact keyword-positioning for its clients earlier, you could hand over the job. If not, you look for another agency. Your agency must invent interesting and novel keywords to induce the target audience to hit the advertisement. Traditional and unimpressive keywords may not attract such viewers.
Time-Framed PPC Campaign: As a small business owner, you cannot afford to keep paying a white-label PPC agency for ad clicks and SEOs. If the agency takes a longer duration, you have to pay more. The best way to avoid this is to insist on getting a phase-wise and time-framed PPC campaign.
If the agency cannot deliver the desired result, you may doubt its expertise, professionalism, and ability to use digital means for organic hitting on the advertisement. You should, in that case, find a new vendor.
You must consider These main factors before entrusting the job to an agency.
The reason is that your agency must be expert enough to create landing pages for ad-viewing and ad-clicking. PPC’s working model needs it above anything else.
If digital landing page management is unscientific, you cannot expect any queries or conversions. The agency you are hiring must have product-analysis expertise so that ad-click management can be carried out accordingly.
Here, the factor of outsourcing comes in. If you fail to select the right agency, your ad campaign and the subsequent ad-click operation will also fail. In your interest, you must insist on seeing the agency’s performance report. If they have successfully carried out Ad-click campaigns for their earlier customers, you may trust the agency and hire them for your job.
Conclusion
You should always act wisely by outsourcing the PPC management job to a White-label PPC Agency to benefit from its expertise and cost-effective services. Such an agency may offer you a guaranteed job.
This will be cost-saving and a sure way to avail robust PPC services. Your running cost will be much higher if you create a corporate PPC department. On the other hand, you don’t have to bear the overhead costs if you are hiring a White Label PPC agency.