Best Practices for Brand Marketing on TikTok


Although new in the social media space, Tiktok has become one of the most powerful social media platforms in the world. Aside from commanding a considerable following, the video-sharing platform comes with an array of features that have attracted many brands.

Today, statistics indicate that the popular video app has over 1 billion monthly active users out of 4.8 billion internet users across the world. Aside from being a hub of creativity and humor, the app provides an effective platform that enables brands to easily engage with the target audience.

Best Practices for Brand Marketing on TikTok

While some brands are still unsure about the best way to integrate TikTok into their social strategy, the app is beneficial when it comes to building a strong online marketing strategy. Do not be afraid to experiment, you can showcase a different side of your company through leveraging exciting features that come with Tiktok.

Whether you are an established company or a new brand looking for ways of establishing a strong social media presence, TikTok is an ideal platform that you can use to promote your brand. Besides being a fun platform to use, the video app is a great business tool.

If you are thinking about incorporating TikTok into your online marketing strategy, here are helpful tips you can execute to get good results.

#1. Focus on Trends

Adapting to trends is a crucial element if you want to become a successful TikTok content creator. Trends happen way too fast hence you will have to carry out research every often. This means you may need to spend more time on Tiktok to keep up with new trends.

Therefore you should always create content immediately when you spot a new trend. That way, you will resonate with that target audience and improve your chances of growing your brand.

#2. Identify the right audience

With over 1 Billion Active users, it may be challenging to identify the right audience. As such you should strive to get an audience that loves your content. While it may be awesome to have over a billion followers who love your content, you should identify a niche. Typically, you can’t create content for everyone, you should have a category that your content best fits your brand tone.

For example, if you market beauty products, that’s a niche. Finding and owning a niche will enable you to connect with the right audience.

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#3. Learn from other Content Creators

The perfect way of getting creative juices flowing is learning from what other TikTokkers are posting. When starting, don’t be afraid to create videos that are simple and genuine. Putting effects and other complex production elements is ideal although you should prioritize creating high-quality content.

Furthermore, learning from what other content creators are doing makes it easy for you to scale up your content and come out on top of the game. Remember TikTok has millions of brands competing for the same prospects. Therefore learning from your peers makes it easy to come up with a robust content strategy that resonates with your target market.

#4.  Post Regularly

If you want to become a TikTok influencer, you have to post regularly. The bottom line is that your content must be of high quality.  Although this may be a tall order, sharing high-quality content not only boosts the credibility of your brand but also attracts more followers.

The more you share high-quality content the higher the chances of growing your brand. That way, you stand a chance to reach a wider audience and improve conversions. In addition to putting extra effort in producing high-quality content, consistency plays a critical role in retaining your audience.

The more people interact with your marketing content the more familiar your brand becomes. In the long run, you are likely to attract more customers and improve conversions.

#5. Be real

A key element that has attracted many brands is user-generated content. This not only brings out your brand as unique but also proves that you are genuine. Aside from being genuine and deep, we encourage, we recommend creating, funny and trendy marketing content.

If you let your content tell a story about who you are, more people will be attracted to your brand. The more you appeal to the target market the higher the chances of generating more sales for your business.

#6. Use TikTok ads

The actual value of Tiktok ads is amplification. If you are creating great videos, then TikTok ads are essential to boost the reach of your campaigns. That way, you will be able to find interested users with ease.

Tiktok comes with a wide range of features that you can leverage to run TikTok ads for your brand. For instance, the Tiktok creative center has a library of top-performing ads and popular trends for inspiration.

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#7. Collaborate with other influencers

Whether you want to increase your reach on social media or run a TikTok contest, influencers can play a significant role in fueling growth. When it comes to creating videos, you should offer the mandate to influencers.

If you choose to work with influencers, ensure you analyze your efforts. This entails monitoring the videos they share, tracking the campaign hashtag, and creating unique coupon codes to ascertain the effectiveness of an influencer.

#8.  Run Contests

While TikTok contests and social media giveaways share certain similarities, they differ in many ways. For example, a single brand can collaborate with an influencer on Tiktok to run a contest. The contest usually has a start and end date and collects user-generated entries.

 #9. Create Perfect videos

The success of Tiktok’s marketing strategy heavily relies on the quality of content produced. Without exceptional video content, your brand will easily disappear in the noise. Unlike serious TV-like video production, Tiktok videos aim to bring out the human element.

The trick behind TikTok is sharing raw videos that are off the cuff. These videos always have a wow moment that aims to throw viewers off-balance. In terms of creativity, the TikTok app scored big time. The video-sharing platform allows users to change voices, add animations, combine videos, and an array of customizable features.

#10. Use the right hashtags

Just like other social media platforms, hashtags are more crucial on Tiktok than any other platform. Generally, users discover content based on certain hashtags. To improve your brand visibility on Tiktok, you must use the right hashtags.

You should therefore research and include topic-based hashtags across all your content and consider running a branded hashtag campaign.


With a surge in the number of brands interacting on social media platforms, it is gradually becoming difficult for brands to ignore the importance of social media. As the user demographics change each time, coming up with a clear marketing strategy is ideal in getting better results.

Once you understand your audience and stay abreast with the latest trend, branch out with influencer marketing, branded hashtags, contests, and ads to expand your reach. The more familiar you are with your marketing terrain the better you can execute successful marketing campaigns for your brand.

As TikTok grows in popularity, many brands are finding it ideal to promote their products and services. Therefore the earlier you start marketing on Tiktok the sooner you can get better results.

Hi, I'm Raj Hirvate and I am a Tech Blogger from India. I like to post about technology and product reviews to the readers of my blog. Apart from blogging i'm a big Anime fan I Love Watching Naruto, One piece and Death Note.