Running a website is a tough job until and unless you have heavy traffic on it. A website is functional due to the presence of customers. If you have a website, but there are no clicks on it, how will it work?
You need the presence of people on your site for your growth. And those people who visit your website can be your friends, family, or people you are not familiar. They help you grow because they make purchases from you. And this how your sale and rating grows in the market of business.
There are different reasons behind low traffic but what matters is how you have created your website. People will not visit your website until and unless it attracts them. If your website is having all the key elements, it can grab the attention of people.
You have to make your website attractive and eye-catching so that customers cannot resist clicking on it. Some of the vital steps for capturing new customers on your website are
- Make your website attention-grabbing
Firstly, you have to make your website look beautiful. You can make it by using aesthetic themes the grab the attention of people. The first thing people notice is the outlook of your website. And if you got them there, they will look for more.
Use subtle colors and pictures for your website, as they give a cool appearance to it. Then write product descriptions, a business summary, and all the services you will offer to your customers. While writing a business summary, make sure to keep it short but cover all the important points in it.
Although you can make your website beautiful by adding pictures and stuff, people also look for blogs on it. The beauty of any website is incomplete without blogs. They are equally important, and you cannot skip them at any cost. In blogs, you give your customers the liberty to read and comment on your content. And customers always look for space where they can interact with and express their opinion on your content.
You can provide this opportunity to your customers by adding blogs to your website. Because at the end of the day, what matters is the opinion of customers.And how they look forward to you.
Moreover, add all of your essentials like your contact, social accounts, location, and all the stuff they can use to get in touch with you. If you skip this part, then wonder how they will find you for purchasing any of your products?
- Create social media accounts
People now are not present on your hops physically, but they check you online. They would not come to your shop or see what products are selling, but they would check it online, and this only possible if you have an online presence. There is no business without social media accounts right now.
As the approach of customers has changed, you also have to change your marketing techniques. There is no need of distributing broachers when you have platforms like Facebook, Instagram, and Twitter. All these social media apps have millions of users, and by making an account of them, you can approach millions of people at one time.
You can use your Instagram and Facebook pages to increase the awareness of your brand among people. It also allows you to interact with people directly, even if they are sitting in another city or country. When people interact with you through social media, they also get the surety that somebody is behind the brand.
Social media accounts are one of the biggest platforms, where you get large traffic without paying anything. People access your website from there, they make purchases from you. And then they become your permanent customers once you can satisfy them with your products.
- Give free offers to people
It is difficult to survive in the business market when the competition is so high. To get into the race, you have to increase traffic on your website. You can make it possible by giving free offers to people. If you give something for free or at a discount, people will automatically come to you.
Customers are attracted by discounts becaue they love them. It is a cost-effective method of increasing traffic on your website. You can do it by using your social media accounts. Post more about your discounted offers, and then see how customers come to you in bundles.
Discounted offers are not only essential for gaining traffic, but they are also helpful for your business. When people see them on your social media, they ask others to go and check them out. In this whole process, you sell more of your products. And it is beneficial at the end of your business.
For movie websites, give subtitles of movies as an extra offer to attract people.
- Search Engine Optimization
If you are running a brand website, and you see your website empty of clicks. It means it needs to be optimized. Search engine optimization helps in ranking your website at the top.
If a website is not optimized, it doesn’t get ranked by Google, and as a result, people found it a scam. SEO uses multiple techniques to rank your website, and it also makes your content free of errors. If your website is optimized, having head-links, and unique content, search engines will recognize them. They consider it legit, and people visit it more and more.
- Give importance to customer reviews
If you want to get more customers on your website, you have to give importance to them. And you can do it by responding to their messages, comments, and reviews. Read their comment on your blog and if they are asking for something, then let them know. And if they are sending you emails or sending messages on your social media accounts, check them regularly and respond to them as early as possible.
If you give importance to your customer responses, emails, and messages they will add a positive review on your website. It will also build their trust in you. And it is directly going to affect your traffic on your website.
