Beyond SEO: New Ways to Drive Traffic to Websites


No one can underestimate the importance of SEO in making your business visible and successful irrespective of its size. Every business right from a start-up to established ones require the services of a good SEO company in India. Users trust the search engine results when looking for a particular product or service and SEO helps in achieving a visible spot in these search engine rankings. The higher you rank in results pages, the more the probability of getting clicks and traffic.

There are some more ways to drive traffic to your website. Read on to find out what they are:-

Get Your Business Listed on Various Online Directories

If you get your business listed on online directories like business listing, directory PPC listing ,etc.. then it helps in increasing traffic. You can create a profile on these sites with all the important information and a link to the website. Thus, other than SERPs, you can be found from these sites too. While listing on various directories, it’s important to find those related to your niche or area. It’s very important to list yourself on local directories if you target the local market.

Get Listed on Various Review Sites

Most of the people frequent review sites to judge a particular business before making any purchase. Get your website listed on authentic review sites like Yelp. Also, motivate your satisfied customers to leave reviews on these sites as good client reviews encourage others looking for products or services you are offering to visit your site.

Make Use of Social Media

Social media is one place where a lot of people spend time on a daily basis. You need to figure out which social media platform most of your targeted audience is concentrated in and then use that platform to draw traffic. The safest bet is platforms like Facebook and Instagram. You can easily post about your work here and turn these social media audiences into your website visitors. While you are active on your social media channels and groups sharing content, you also need to be active in starting the conversation, replying to queries and showing gratitude towards those who leave comments on your posts.

Digital Advertising

To gain the attention of the targeted audience, there is nothing better than digital advertising. The SEO company will help you find the right channels for digital advertising, which include PPC (Pay Per Click), display advertising etc. Each of these marketing channels has its own pros and cons and the one that is perfect for you depends on your business goals. But, irrespective of the channel you use, digital marketing has a much wider reach, which ceases all geographical limitations.

Guest Blogging

You may already be writing high-quality content on your blog, but guest blogging on other relevant sites will help you win more traffic. This happens because you provide links back to your own site through these guest posts covering topics that appeal to the audience. As you will be guest blogging on sites that are in your niche, it will help you get more readers through these backlinks for your website.

Invite Others to Write Guest Blog on Your Site

Having others write on your blog helps in providing more variety in terms of different viewpoints for your readers. As the guest blogger will promote their content in their social circles and website, it will help in enhancing your visibility too.

Use Email Marketing

Email marketing is an excellent way of reaching out to your existing and potential customers. You can use this medium for providing useful information, sending links to the pages on your website, newsletters and promotion offers on a regular basis to stay in touch. This medium has been generating a phenomenal ROI (Return on Investment) outperforming other channels like social media, SEO and affiliate marketing for the tenth year in a row. It is one of the best mediums to reach out and drive traffic to your website if used in a proper way. To use it efficiently, it’s important that you send out emails at a certain frequency so that your readers don’t feel irritated. The subject line of your email should be catchy enough to generate interest and engage the readers and they should feel motivated to open, read it and take the desired action.

These are some of the tried and tested ways to drive traffic to your website. The whole idea is not just to drive any kind of traffic but relevant traffic so that you can gain out of it. Unless you get relevant traffic, you won’t succeed in getting conversions, which is your ultimate goal of driving traffic. A good SEO company in India such Techmagnate will know which strategies will work best to drive the right kind of traffic to your website keeping in mind your business goals and objectives.

Ipshita Shekhawat
Ipshita Shekhawat works as a Digital Marketing Analyst in a reputed digital marketing company, Techmagnate. In her spare, she loves to spend a lot of her time hanging out on Social Media. She’s the perfect example of blurring lines between search and social marketing.

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