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How Can Small Business Increase the Conversion Rate of a Mobile App?

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How Can Small Business Increase the Conversion Rate of a Mobile App

We are living in the epoch of digitalization where electronic gadgets are daily essentials for all age groups. The most comfortable and go-to device for almost everyone is a mobile/smartphone.

While planning your marketing strategies on a digital platform and to boost your business growth, it gets challenging to avoid mobile users whose numbers increase daily.

Mobile is a crucial platform for people for conducting research for your products and services and connecting with your brand.

The recent research shows that 70% of media time and 79% of social media time happens on mobile devices.

With more people using mobile devices compared to desktops, businesses must advance their marketing strategy by increasing the conversion rates of mobile applications.

By opting out, and not concentrating on the conversion rates of the mobile app, your brand tends to lose almost a quarter of your customers.

Before discussing the techniques of increasing the mobile conversion rates, you need to understand what mobile conversion rate is all about:

Mobile Conversion Rate is the percentage of people who opted into your mobile marketing campaign, out of the total number of people who saw your campaign.

So now, if you are looking for some help to improvise your marketing strategy to meet market requirements and to reach out to the millennial world, below are some techniques listed that can help your business increase the conversion rates of mobile application, so you can easily target mobile audience, improve lead generation and boost your sales.

  1. Speed, Speed, and More Speed!

The essential aspect wherein you can improve your mobile conversion rate is the speed of your site. There is nothing more frustrating than waiting 20 seconds for a web page to load on mobile.

Almost 40% of people will cast aside your site if it takes more than 3 seconds to load. A big part of mobile page load speed is what’s known as the render start time (RST), and sites with best mobile RST get 50% more engagement, and ultimately more involvement increases the chances to improve your mobile conversion rate.

That’s why people always ask for apps that can load quickly and you will see that the Cost Of Developing A Mobile App with such feature is higher than normal.

To ensure that your site is as fast as possible, all you need to do is:

  • Use mobile-optimized theme
  • Install a caching plugin or system
  • Optimize images
  • Use a content delivery network 
  1. Make It Easier for Visitors to Use Your Website!

Usability is an essential part of any online interaction, whether it is on a mobile phone or any other device. Usability includes:

  • Making it easier for visitors to learn to perform new tasks when they view your site
  • Making it easy for users to recover from common errors

To translate the concept of usability for boosting the mobile conversion rates, you can:

  • Highlight the elements that are selected by the user
  • Include sufficient spacing to your site to avoid overlapping and mess
  • Ensure that call to action (CTA) can be tapped to make the converting process easier
  1. Build Trust

Building trust among the users is an essential part for you to stand out in the market. When people trust you, they’re more likely to take the desired actions.

To build trust among your mobile users, you can use the same techniques that you’d use for desktop browsers:

  • Using social proofs such as testimonials and reviews to reassure your customers that they’re making the correct decision
  • Having a piece of contact information that shows you’re real people in real space
  • Show that your user’s personal and financial information is safe with you
  • Include tap to call or click to call interaction on your mobile site
  1. Use SMS and Push Notifications

To get the most out of your mobile marketing, you need to concentrate on the core aspects of the mobile platform in your mobile conversion strategy. The two crucial elements are SMS and push notifications, which tend to increase conversions.

With 75% of smartphones receiving SMS and 45% of them responding, SMS can prove to be a great channel. You can use SMS to get your user’s emails, encouraging them to opt into your email list or by using a shareable monster link that makes it easier for them to access a campaign.

Almost half of the mobile users find push notifications to be useful, and they tend to boost the engagement by as much as 88%.

  1. Personalize Your Marketing

Working towards personalizing your mobile marketing cannot just increase conversions but also sales. It is expected that by 2020, personalization could boost your e-commerce sales by 15%.

Personalizing is all about playing your cards right, as such showing your visitors’ right offer on the right time and that relies on data about who they are and how they have already interacted with your site.

The best-suited personalization method for mobile users is geomarketing. Google’s research shows that 61% of users prefer to purchase from the sites that customize marketing material according to their location.

The implementation of the above-listed techniques can work as a mobile marketing booster for your business and helps you increase the mobile conversion rates at a more significant pace.

Conclusion

Nowadays when there’s a massive demand for mobile apps in the market, it becomes essential for all the business owners to know each and everything about that.

Taking that scenario into consideration, here we have tried to provide you with various ways to increase the conversion rate of a mobile app which will be helpful for small businessmen.

We hope you had a great time reading this article. if you still have any questions or suggestions related to this blog, feel free to ask them in our comment section. Thank You.!

Harikrishna Kundariya
Harikrishna Kundariya, a marketer, developer, IoT, ChatBot & Blockchain savvy, designer, co-founder, Director of eSparkBiz Technologies, a Mobile App Development Company. His 8+ experience enables him to provide digital solutions to new start-ups based on IoT and ChatBot.

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