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YouTube comes up with a lot of flexibility and a variety of features. This is something that makes YouTube stand out of its competitors. Given the launch of multiple video platforms, people assumed that YouTube was in for a vigorous competition but the position of YouTube is unwavering.
So what constitutes its success? Why YouTube holds sway to its rivals? let’s break down these questions and try to unfold what Google has done right with the undisputed king of video content:
Strong Content ID System
Copyright has always been a major issue. After all, it is disturbing to see someone else take all the credit for your hard work. You literally lose the motivation to work hard again. That’s where YouTube is different from the rest due to its strong content ID system.
You can run a scan and recognize your content on YouTube. Once the fraudulent activity is identified, the copyright owner is given multiple options in terms of how he would want to get on with the issue. For example, the original owner of the content can block or mute the video. So much so, he can even claim for the monetization.
On top of that, this is a quick process. So you can let your creative flow without worrying about its copyright.
YouTube Views are more Trustworthy
YouTube has a strict criteria for views and that’s why they are more trustworthy. For example, a view is not registered on YouTube until it touches the benchmark of a minimum of 30 seconds. On the other hand, Facebook and Instagram have a threshold of only 3 seconds which is ten times less than YouTube.
In 2010, YouTube slightly turned away from this practice and, as a result, an air of distrust was created among the advertisers. One can give a 3-second view by clicking upon a video mistakenly or the view is recorded when the video is on autoplay mode.
Today, when a viewer sees one million views on a YouTube video, he can back himself to watch the content and trust the content creator.
Increases Visibility
By sharing a video on YouTube, you have the opportunity to be found on both Google and YouTube. The reason; YouTube is owned by Google. This is why Google floats YouTube videos first in the searches.
YouTube is the second largest search engine after Google. Talking about numbers, more than 2 million videos are watched regularly on YouTube! So if the users want to search your brand, they are most likely to do that on these top two search engines.
Robust Data Analytics
As they say, “what can be measured, can be improved”. Targeting the right audience is the key to success. But how do you come to know whether or not you are targeting the intended audience? The answer lies in correct analytics.
Measuring the performance of your video really helps you learn a lot about your audience as well as your work. Quantifying the results means you can revisit your strategy and make necessary changes if required.
Monetization
That’s perhaps the biggest reason why YouTube has grown leaps and bounds in such a short period. Without monetization, we would not be seeing many influencers on YouTube who have been posting inspiring and informative content over the years.
The fact that one can make a career out of YouTube videos is what distinguishes this platform from all YouTube alternatives. YouTube does not even take barriers such as age into account. Forget about monetization, many sites don’t even publish a video unless you are a known publisher.
Videos are not mute in the Beginning
You must have witnessed on sites like Facebook, Instagram and
Vine that sometimes videos play without audio. It might increase the number of views, but viewers are not engaged since audio is not there to complement the visuals. On the other hand, YouTube videos immediately capture the attention of viewers by playing both visuals and sound at the same time.
Consistent Growth
Today, more than 1.8 billion users search YouTube on a monthly basis. On top of that, this number is all set to increase in the coming years with an alarming growth rate. Some people believe that increasing numbers indicate tough competition. But in reality, they reflect the innumerable opportunities.
Embedding is Easy
To maximize the reach of a video, embedding is taken into consideration. Whether it is your social media account, blog, etc, embedding a YouTube video is just a walk in the park. All you have to do is copy the link and paste it at the desired spot.
According to the findings of Business Insider, teens are spending 34 percent of their time watching YouTube — more than Netflix and TV!
Higher Ad Acceptance Rate
It is a well-documented fact that YouTube users have a higher ad acceptance rate than Facebook users. It is because YouTube offers versatility in its ad format. To be precise, YouTube comes up with 6 ads format. With Facebook, you don’t have much to choose from. There are about 2,3 ad formats and you have to stick with them even if they don’t pay off.
The crux of the matter is, people have a different taste with regard to what and how they want to see ads. One format is likely to appeal from all 6.
YouTube gives you more breathing space in almost every respect. This platform works for everyone regardless of niche. However, it has particularly changed the face of business due to video marketing. YouTube is glued to the top position and it is tough to dethrone it in the near future.
