Instagram is a social media platform that revolves around visual content. And as you may expect, having a visually-appealing and cohesive account will go a long way in boosting your success here.
A cohesive, visually appealing page will convert your visitors into followers and clients. Furthermore, it also provides an opportunity to showcase your fitness brand’s uniqueness. Also, it can help to boost your visibility on this platform.
And the good news is, you don’t need to have decades of expertise in photography or purchase expensive photo-editing software to enhance your page’s aesthetics. You just need to follow the tips we’ve shared below and you should be able to do it with ease.
Choose a Color Theme that Aligns with Your Brand
First, you will need to choose a color that aligns best with your brand. And, there are plenty of colors to choose from, depending on your preferences. Do you prefer airy, moody or colorful? Or do you prefer cold, modern, natural, warm or vintage?
If you are not sure which color you should adopt, you should check out other accounts in your niche for inspiration. And from there, you will have an idea as to which style you will choose for your page or account.
However, it’s worth mentioning that choosing one style or color doesn’t imply you can’t integrate others. But to maintain a cohesive and harmonious feed, you shouldn’t have more than two styles.
Edit Your Photos
Once you’ve settled on a particular style, it’s now time to edit your photos, so that they can align with this color scheme. Ideally, you want to use a particular filter, which you will be using for all the images that you post on your Instagram account. The filter you choose will have the style and theme you settled for in step one.
After you’ve settled on your favorite filter, you will then need to edit all your posts, so that they can all fit together. You may need some basic photo editing skills to bring everything together. But, it’s not challenging. You just need to play around with it for a couple of minutes and you will soon figure it out.
Keep Your Grid Balanced
Chances are you’ve been posting different types of content on your Instagram feed. They may include photos, videos, graphics and text, just to name a few. And, you need to ensure your posts are balanced.
Ideally, you shouldn’t have two similar types of photos following each other. For instance, posting three close-up photos followed by one full-body shot will throw the balance off.
Instead, it will be advisable to spread them out. And, a good rule would be to ensure that no two photos are similar in a grid of three. It would also be advisable to avoid stacking similar photos on top of each other.
There are several grid-planning apps and tools out there that you can use to achieve a balanced look.
Stick with One Niche
You may have probably come across an Instagram feed where there are five workout posts, a couple of fashion-oriented photos, some travel photos and a couple of recipes somewhere in there. As you can see, such a feed lacks cohesiveness. Consequently, it will be hard for a visitor to keep scrolling down such a feed.
Ideally, you should stick to a particular type of content, depending on your niche. For instance, if you specialize in bodybuilding, then your feed should mainly feature workout photos or videos. Also, some recipes won’t hurt, since nutrition and bodybuilding go hand in hand.
Maintain One Style Throughout Your Profile
It’s advisable to maintain a particular style throughout your Instagram account. However, maintaining a single style throughout your Instagram account can be a challenge. Fortunately, there are many customizable promo bundles available online that can help you with this. Most will be for Instagram.
Instagram post templates are basically pre-made layouts, which contain graphics and text. You can edit the graphics and text contained in these templates to create new Instagram posts.
Instagram templates will help to maintain a cohesive look throughout your Instagram account. Consequently, this can help to make it more attractive and appealing to your followers. And, a visually attractive Instagram account has the potential of attracting new followers.
Besides helping to build your following, these templates will also save you a great deal of time and effort. With these templates, you no longer have to waste your valuable time, creating Instagram posts from scratch.
As you can see, creating and maintaining a cohesive Instagram account is not as challenging as you may think it is. By applying the tips we’ve shared here, you should be able to streamline your feed and make it cohesive.